Thanksgiving is the Christmas Eve of TV sales events and the best Black Friday TV deals are now online. I’m a TV expert and have tested and reviewed more than 100 TVs over the years. Below, I’ve highlighted the best discounts on TVs that someone on our team has tested. Or check out the absolute best Black Friday deals.

Updated November 29th: It’s Black Friday! We have added a new offer and corrected the prices.

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Photo: Best Buy

On the one hand, I wouldn’t watch the Super Bowl on this super cheap Hisense TV. Then again, a decade ago it would have blown me away. I just bought this TV for my mother and today we are watching football and playing Switch on it. The software starts up surprisingly smoothly and quickly and given that it’s a Hisense, it’s quite bright compared to other TVs I’ve seen at this price. —Martin Cizmar

Photo: Best Buy

If affordability and convenience are high on your TV checklist, this balanced base model from Roku is a tempting choice. Roku’s simplified interface runs the show, making it easy for even the less tech-savvy among us to navigate between inputs, TV broadcasts, and hundreds of streaming services of your choice. The TV’s picture quality isn’t top-notch, and its 60Hz refresh rate might not be attractive to avid gamers, but you get good brightness, vibrant colors, local dimming for solid black levels without patchy light spots, and smart support for Apple Homekit, Alexa, and Google Assistant .

Photo: Ryan Waniata

If you’re looking for something a little more budget-friendly, Hisense’s U7N QLED TV (8/10, WIRED Recommendations) is our pick as the best TV for most people right now, thanks to its mix of killer brightness, vibrant quantum dot colors, and… excellent contrast. During testing, we noticed some issues with uniformity (so-called “dirty screen effect”), but in most situations this isn’t noticeable, and the TV’s Mini-LED backlight system outperforms regular LED TVs, with plenty of dimming zones for minimal “Blooming” or light washing around bright images. An intuitive Google TV interface and high-end gaming features round out the package for a TV that’s well above its price.

Photo: Ryan Waniata

Do you want to break the brightness barrier? Hisense’s 65-inch U8N TV (8/10, WIRED Recommends) is among the brightest we’ve ever tested, outperforming the vast majority of LED competitors with its bright highlights and voluminous quantum dot colors. You might think that all this power would result in poor performance in the dark, but the U8N’s advanced mini-LED backlighting allows for deep black values ​​with very little lighting effect. You also get premium gaming features and a Google TV interface. The TV’s off-axis picture quality and motion processing are fine, but otherwise you get many of the extras found on premium TVs for a lot less money. Add in a good sale and it’s hard to say no.

Photo: Amazon

Not to be outdone, Samsung’s second-rate OLED (9/10, WIRED recommends) is another one of my favorite TVs of the year. The 65-inch model’s QD-OLED panel (the 42-, 48-, and 83-inch models use a more traditional WOLED panel) offers incredibly rich colors and a slight increase in brightness compared to its C4 counterpart, as well as perfect black levels and Excellent results Image quality from every angle that makes OLED televisions top performers. Like the C4, you get HDMI 2.1 support across all four inputs, and Samsung’s Game Hub lets you stream games from an impressive list of services, including Xbox. Like all Samsung TVs, the S90D doesn’t support Dolby Vision, the most common dynamic HDR format, opting instead for HDR10+. Otherwise it is difficult to find an error.

Photo: Amazon

If I had known the Bravia 7 (7/10, WIRED recommends) would score so low, I honestly would have given it a higher score. With the MSRP of $2,300 it seemed a bit high, but now that it’s $1,000 lower and $400 off the original retail price, it feels like Sony is giving these things away. My main criticism of the Bravia 7 was its particularly poor page performance. However, if you mostly watch straight, this is a killer performer for the money. The TV’s Mini LED backlight is brilliantly bright, with stunning colors, excellent contrast and stunning clarity across all content. Like most TVs in its class, it has top gaming features (though only on two of its four HDMI inputs) and its Google TV interface makes for intuitive controls. At this price, this is among the best options for anyone looking for a bright yet refined viewing experience.

Photo: Amazon; Getty Images

LG’s C4 (9/10, WIRED Recommends) is consistently named one of the best TVs you can buy, and for good reason. You get the stunning contrast and perfect black levels of a top OLED display, rich and natural colors, brilliantly clear image processing and solid brightness with support for Dolby Vision HDR. LG’s smart interface is quirky but lightning fast, and the Magic Remote works like a Nintendo Wii remote for versatile control. Extras like four full-featured HDMI 2.1 inputs to deliver premium gaming features give the C4 the feel of a flagship TV at second-rate pricing. (Note: We’ve seen this price fluctuate over the last few weeks, falling as low as $1,400, so you’ll want to keep the buying tab open and your finger ready.)

Photo: Ryan Waniata

TCL’s QM7 (6/10, WIRED review) is one of the best TVs I’ve ever tested in its price range, with one exception: the HDR picture mode in my test model was strangely tied to the SDR settings, which is what the Brightness severely limited HDR. TCL was able to fix the issue for me, but said it won’t release a comprehensive update until December. It doesn’t seem to be a widespread problem, and otherwise this screen offers great contrast, rich and striking colors, and impressive screen uniformity that beats the similarly priced U7N. It’s this last feature that makes the QM7 a prime candidate for a large format display. A 98-inch screen is crazy, as is the fact that you can now buy one for well under $3,000. If you trust TCL’s willingness to stand behind its products, this TV could be the gorgeous showpiece you’ve been waiting for.

Photo: Amazon

That’s a big savings over a trophy TV with a lightning-fast refresh rate, blinding brightness and surprisingly rich sound from the side speakers. I have been testing this TV in my home for the last two months and loved the performance so much that I switched to Hisense brand and will now only buy this TV. —Martin Cizmar

Photo: Amazon; Getty Images

Sony’s A95L (9/10, WIRED recommends) is the best 4K TV I’ve ever seen. It’s so good that Sony has decided not to update it for 2023. The company instead focused on backlit LED TVs like the stunningly beautiful Bravia 9 (9/10, WIRED recommends), but the A95L is still arguably the company’s best. You get perfect black levels for incredible contrast, sweet and precise colors, and impressive brightness for an OLED display. Unlike LED TVs, including the Bravia 9, it looks nearly perfect from every angle. The icing on this cake is Sony’s XR processing, which delivers crystalline detail for a remarkably immersive image. The TV offers solid features, including a Google TV interface and next-generation gaming support (though only through two of its four HDMI ports, which helps keep the TV from scoring a perfect 10). It’s an expensive display that’s a little easier to stomach at 55 inches and is particularly tempting when you get a great deal.

Sony Bravia 9

Photo: Ryan Waniata; Getty Images

Another brightness champion, the Bravia 9 (9/10, WIRED recommends) combines its next-generation LED performance with brilliant balance to deliver one of the most immersive performances of any TV I’ve tested. You’ll almost feel the heat of the sun or laser beams streaming across the screen, while Sony’s proprietary backlighting and processing systems ensure incredible contrast and clarity. You get Sony’s Google TV smart interface for easy navigation and high-end gaming features, including exclusive in-house PlayStation features. The TV’s off-angle viewing capability is good but not great, and I wish Sony would offer HDMI 2.1 gaming support through more than just two of its four inputs, but if you’re looking for the best LED TV on the Market at the lowest price ever, you’re welcome.