“And when they go viral again, your audience will have an easier time finding you,” creator Coco Mocoe says in a video about repurposing TikTok videos to new platforms.

Build community through broadcast

People love TikTok most because of its sense of community. No matter what your interests are—whether you’re into musical theater, gaming, sports, or teaching—there’s a TikTok niche. By discovering creatives who share their passions, users on the platform feel understood and connected.

Creators can take this engagement to new places using broadcast features on platforms like WhatsApp, Instagram and Discord. Through these channels, YouTubers actively engage their followers, from offering advice on new video topics to finding ideas for product launches.

“Audiences are looking for real connections with their favorite creators,” said creator Jow Howley. “Broadcast channels give you the opportunity to connect with your core followers on a more personal level,” she added, highlighting features like voice notes and images.

While TikTok is currently stable and its creators are thriving, creators must now prepare for possible future changes and set them up for long-term success.