While Twitch has lost some market share to competitors this year YouTube And kickit is still by far the most popular streaming platform. It was home to a big surprise in the third quarter 85% of unique streaming channels– This means that if someone went live during those three months, Twitch was probably their home platform.

And Twitch’s annual Recapwhich just generated a more positive community reception for the first time than some other highly anticipated annual roundups, includes data showing that new streamers continue to choose it as the place to click “Go Live.”

According to Twitch9.51 million new streamers first aired on its platform in 2024. To put that in context: Twitch saw average 7.3 million unique streamers go live every month all year round, via Twitch Tracker. Obviously, not all of these first-time streamers continue to be regular streamers, but the available data doesn’t tell us how many of them have been added to Twitch’s long-term creator pool.

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And unfortunately, we can’t compare this year’s new streamer growth to 2023 because Twitch structured its summary data differently last year. Instead of saying how many new streamers started broadcasting, it highlighted the number of streamers who joined the partner program during the year (502,000) and how many streamers became partners (6,363). This year, we don’t have a breakdown of which streamers were monetized – all we know is that 9.51 million gave streaming a try.

As for why all those millions of would-be creators have chosen Twitch as their home, aside from being the biggest name in streaming, it’s made mainstream news headlines several times this year thanks to creators like Twitter Kai Cenat And Iron Mouse (pictured above) hosts record-breaking, celebrity-filled marathon streams that raised money for charities.

Twitch nodded to both creators in its summary:

• It crowned Ironmouse its “terrible demon queen” and credited her with being one of the reasons 2024 is “VTubing’s biggest year yet.” It was also placed on a billboard in Times Square in celebration. Chic!
• Cenat received not one, not two, but three praises: Firstly, for his McDonald’s Partnership to Promote New Chicken Big Mac; then for his June sleepover stream Kevin Hart And Druskiwhich peaked at 713,000 concurrent viewers; and finally for his recent subathon, where he became the most subscribed YouTuber on the platform with 727,000 active subscribers.

As for the amount of content Cenat, Ironmouse and the millions of other streamers on Twitch have released this year, the platform said it was almost that much 880 million hours streamed And 20 billion Watched for hours.

Twitch’s most popular content categories for 2024 included games like GEdge Theft Auto V And Valorantbut also Just chat, sportAnd Special events (Things like subathons and charity streams; broadcasters also use it to tag things like IRL streams where they attend concerts or trade shows, and to react streams where they watch things like the Olympics with their viewers) .

The platform also pointed to a growing culture of hypothermia: “cool” was the No. 1 tag streamers used to label their shows, viewers watched 100.6 million hours of ASMR streams and “cozy” games like ” Stardew Valley grew to almost 24 million hours.

Twitch hasn’t made any official predictions about what might happen in 2025 – but based on this data and the overall growth of the $250 billion creator economy, we think a few million more people will give streaming a chance .