Former energy company Enron is considered one of the largest accounting scandals in US history. A social media account claiming to be the energy company announces a comeback on the 23rd^approx Anniversary of the company’s bankruptcy.

What happened: When Enron Corporation filed for bankruptcy on December 2, 2001, everyone in the financial markets was probably skeptical about reviving the former company or any other company using the Enron name to create a new company.

On Monday, a social media account on X by @enron announced the energy company’s revival with a one-minute video and the caption, “We’re back. Can we talk?”

The post on

The video explains that the world is changing faster than ever and change is needed.

“In the modern world, we must accept that change is the only constant,” the video says.

The video shows many images that look like they were created using artificial intelligence, followed by several people declaring “I am Enron” and the former company’s logo created by a number of people.

Enron’s

“To respond to the thousands of messages we have received: We do not have a token or coin (yet). Stay tuned, we look forward to showing you more soon.”

An Enron website shares a countdown set to seven days and 21 hours. There is also a press release on the website that was not distributed on any major news exchanges on Monday.

The message said Enron would solve the global energy crisis.

“With a bold new vision, Enron will harness cutting-edge technology, human ingenuity and the spirit of adaptation to address the critical challenges of energy sustainability, accessibility and affordability.”

Enron says decentralized technology will play a role in the new venture.

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Why it matters: Enron’s collapse in 2021 was the largest U.S. bankruptcy at the time, as the company had $63.4 billion in assets.

Given the company’s history and name, it seems highly unlikely that anyone would revive Enron for anything other than a potential cryptocurrency scam or to connect people to another company.

Some on social media were quick to point out that they or family members had previously been “groomed out” by Enron, suggesting that they had lost money due to the falling stock price, and now their children or themselves were being “groomed out” by Enron again. Crypto tokens are bred out.

Others pointed out that the images on Enron’s website sharing testimonials from “employees” are the same images found on Shutterstock and other photography services.

The Enron X account responded to a user with one of its few posts on Monday.

“Malik is a valued member of the Enron team and also has a successful modeling career that we support,” the X account said of its team member, listed on the site as Malik.

TechCrunch writer Sean O’Kane posted his thoughts on the Enron video and comeback.

“This appears to be an (admittedly elaborate) attempt by the Birds Aren’t Real people to sell Enron-themed merch (and who knows what else) based on who owns the brand,” O’Kane tweeted.

A Reddit post from two years ago links Enron trademarks to The College Company, the owner of Birds Aren’t Real.

Several recent trademark filings from the U.S. Patent and Trademark Office show that terms such as Enron Gold, Enron Power, Enron Energy, Enron Mobile and Enron Trading are among the items that could be used in the future.

With the countdown set at seven days, the public may soon learn more details, but caution is advised.

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Photo: Enron logo, public domain, via Wikimedia Commons