SiriusXM unveils “tailored” offering in Tesla Cybertruck

SiriusXM unveils “tailored” offering in Tesla Cybertruck

For the first time, SiriusXM is now available in the Tesla Cybertruck, Model 3 and Model Y. The addition, described as a “bespoke streaming integration,” mirrors the offerings included in SXM’s 360L hybrid broadcast platform, as mentioned earlier this year.

These Tesla models that do not have a satellite receiver will be able to activate SiriusXM after over-the-air installation of the 2024 Holiday Update. The platform appears in the media sources menu, where drivers can start a free one-month trial. Tesla Premium Connectivity or an active Wi-Fi connection is required to access.

The hybrid platform integrates on-demand content such as podcasts and personalized features into SiriusXM’s standard service.

The change was first reported in August following a since-deleted post from SiriusXM Canada.

SiriusXM remains available in its basic form on the Tesla Model S and Model X, which have satellite receivers. If Tesla continues this trend, it could signal a complete move away from satellite receivers, similar to the company’s elimination of AM radio reception.

The satellite broadcaster reported third-quarter revenue of $2.17 billion, down 4% year over year. Subscriber revenue fell 5% to $1.65 billion, while advertising revenue fell 2% to $450 million. However, the company was able to gain 14,000 self-paying net subscribers. To drive subscriber growth, SiriusXM introduced a new in-car pricing model starting at $9.99, offering access to all music channels with the option to add sports, talk and news for an additional charge.

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