Google Cloud has launched two generative AI models on its Vertex AI platform, Veo and Imagen 3, following reports of rapid revenue growth among companies using the technology.

According to Google Cloud data, 86% of companies currently using generative AI in production environments are seeing increasing revenue, with an estimated average growth of 6%.

This metric has driven the tech giant’s recent innovation push, leading to the launch of Veo – its most sophisticated video generation model to date – and Imagen 3, an advanced text-to-image generation system.

Groundbreaking

Veo, now available in private preview on Vertex AI, marks a milestone as Google becomes the first hyperscaler to offer an image-to-video model. The technology allows companies to create high-quality videos from simple text or image prompts, potentially revolutionizing video production workflows across industries.

Imagen 3 – scheduled for release to all Vertex AI customers next week – promises unprecedented realism in the images generated, with significant improvements in detail, lighting and artifact reduction. The model includes new features for enterprise customers on an allowlist, including advanced editing capabilities and brand customization options.

Transform operations

Several large companies have started integrating these technologies into their operations.

Mondelez International, the company behind brands such as Oreo, Cadbury and Chips Ahoy!, is using the technology to accelerate the creation of campaign content for its global portfolio of brands.

Jon Halvorson, SVP of Consumer Experience & Digital Commerce at Mondelez International, said: “Our collaboration with Google Cloud has been instrumental in harnessing the power of generative AI, particularly through Imagen 3, to revolutionize content production.”

“This technology has enabled us to produce hundreds of thousands of customized assets, improving creative quality while significantly reducing both time to market and costs.”

Knowledge sharing platform Quora has developed Poe, a platform that allows users to interact with generative AI models. Veo and Imagen are now integrated into Poe.

Spencer Chan, product lead for Poe at Quora, commented: “We built Poe to democratize access to the world’s best genetic AI models. With Veo, we now enable millions of users to bring their ideas to life through stunning, high-quality generative videos.”

Safety and security

In response to growing concerns about AI-generated content, Google has implemented robust security features in both models. This includes:

• Digital watermark via the SynthID from Google DeepMind.
• Built-in safety filters to prevent the creation of harmful content.
• Strict data management policies Ensuring customer data protection.
• Industry-first copyright compensation for generative AI services.

The introduction of these new models signals Google’s growing influence in the enterprise AI space and suggests a shift toward more sophisticated, integrated AI solutions for business applications.

(Image source: Google Cloud)

See also: Alibaba Marco-o1: Further development of LLM reasoning skills

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Tags: ai, artificial intelligence, genai, generative ai, Google, imagen, models, veo, vertex ai