Cyber ​​Monday has once again secured the title of the biggest shopping day of the year, cementing its position Dominance above Black Friday and setting a new benchmark for online trading.

This year, U.S. consumers spent a record $13.3 billion on Monday, surpassing Adobe’s (ADBE-1.06%) original expectations of $13.2 billion, up 7.3% year-over-year.

Vivek Pandya, Adobe’s senior analyst, said that Cyber ​​Monday was not just about big bargains, but that it had also become a “last call” for shoppers looking to finally lock in savings after the took advantage of early deals on Thanksgiving and Black Friday.

A closer look at the data shows this far-reaching appeal of Cyber ​​Monday discounts, with categories such as electronics, toys and clothing leading the way. Toys emerged as the clear winner with a 680% increase in online sales. Popular items included Harry Potter toys, LEGO City sets, Playstation (SONY+1.67%) 5 consoles and games like Super Smash Bros.

Cyber ​​Monday also capped a strong Cyber ​​Week, with five-day online sales totaling $41.1 billion, up 8.2% year over year .

The Cyber ​​Monday surge reflects an ongoing shift in consumer behavior, with the convenience of online shopping taking center stage. Mobile devices are now the dominant channel. A staggering 57% of online sales on Cyber ​​Monday – a total of $7.6 billion – came from mobile devices, a 13.3% increase compared to last year. Just five years ago, mobile sales accounted for just 33% of total Cyber ​​Monday sales.

With inflation still affecting many households, another key trend was the rise of Buy Now Pay Later (BNPL) options, which hit an all-time high on Cyber ​​Monday, driving sales of $991.2 million .

While the shift to online shopping is clear, this applies to brick-and-mortar retail didn’t lose all of their appeal. Locations like Apple (AAPL+0.58%), Goal (TGT-1.15%) and HomeGoods (TJX-1.34%) saw a significant increase in foot traffic during Black Friday, according to foot traffic analytics firm Placer.ai. Meanwhile, traditional electronics stores saw the biggest drop in traffic this year, down 16.5% compared to last year.

Nonetheless, the easy ability to browse and shop from the comfort of your home remains a big draw, and Cyber ​​Monday’s continued growth makes one thing clear: The Future of retail is undeniably digital.