The Black Friday deals are in full swing, with everything from robot vacuum cleaners to Nintendo Switch games on offer. For Apple fans, however, it’s the Apple Watch deals that are turning heads, particularly the Series 10, Series 9 and the now super-cheap Apple Watch SE 2.

I’ve been reviewing Apple Watches for years in my role as Senior Fitness and Wearables Editor at TechRadar, and my personal pick of the offerings (especially for people getting their first Apple Watch this year) is the Apple Watch SE 2, which we “” The Best for Most People” in our guide to the best Apple Watches.

Currently, the SE2 is just $149 on Amazon in the US, its lowest price ever and my pick of the best deals. However, it’s selling fast: There are tons of excellent discounts, including the next best deal for $169, also on Amazon.

We track deals on a ton of smartwatches from Google, Apple, Fitbit, Samsung, Garmin, Xiaomi, Nothing and more, but Apple consistently proves to be the most popular. Check out the full deals below:

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Today’s best Black Friday smartwatch deals in the US

I expected deep discounts on the Apple Watch SE 2 and last year’s Apple Watch Series 9, but the big hit this year is the Series 10. With a larger, brighter and more “eye-friendly” screen than any Apple Watch, it also compares favorably lighter and thinner compared to previous generations.

It is very surprising indeed that there are significant discounts at this early point in its lifecycle, as this has not been the case in recent years. The same goes for the black Apple Watch Ultra 2, which is currently listed as our overall best smartwatch on the market.

More from today’s Black Friday sales in the US

• Amazon: TVs, Smart Homes and Air Fryers starting at $12.99
• Apple: AirPods, iPads, MacBooks starting at $89.99
• Best Buy: $1,000 off 4K TVs, laptops and headphones
• Cheap TVs: Smart TVs at Best Buy starting at $69.99
• Christmas trees: top rated trees starting at $54.99
• Dell: best-selling Inspiron and XPS laptops starting at $279.99
• Dream cloud: Mattress Deals Starting At $349 + Free Shipping
• Vacation: Decorations, lights, Christmas trees and pajamas starting at $10.99
• Home Depot: 40% discount on tools, equipment and furniture
• Lowes: Christmas decorations, gadgets and tools starting at $17.31
• Nectar: Up to 50% off all mattresses
• Nordstrom: 46% off boots, coats, jeans and jewelry
• Samsung: Over $1,500 off TVs, phones, watches and appliances
• Goal: Save on furniture, technology and clothing
• Walmart: cheap televisions, vacuum robots, furniture and appliances