Since its launch in 2016, Spotify Wrapped has become a year-end staple that people treat as a holiday tradition. But this year, Spotify stole the joy from Wrapped right at the start of the month with a lackluster data dump that angered several online users.

In the past, the feature went viral for its creative mix of pop culture references, aesthetically pleasing presentations, and hard data about how people listen to music. Because who doesn’t love receiving personalized information about their own music tastes? Even though people were ashamed of their own tastes, the feature has always been a key part of Spotify’s appeal as a streaming platform. This time Spotify Wrapped lacked its usual charm. Instead of offering its users a personalized gift, the whole experience felt more like buying socks for Christmas.

Listeners took to social media to point out why the specific Spotify Wrapped for 2024 felt like a huge disappointment. First, the streaming giant left out an important data point from users’ individualized Wrapped data set: top genres. Spotify didn’t share how many genres users listened to, as it did in the past. Another fun aspect of Spotify Wrapped that the streaming platform left out was “Sound Town,” which typically matches listeners with different cities based on their top artists and genres. In previous years, Spotify Wrapped also included personalized audio aura that tailored listening habits to specific moods. None of this was included in the 2024 edition, to the dismay of many.

The overall presentation of the feature was also critically assessed. In recent years, the visual aspects of the campaign have been almost as important as the content, with bright colors and bold graphic designs. This year, the one-dimensional graphics prevented some users from sharing images of their results on social media. A user of

A Spotify representative did not immediately return a call Rolling StonePlease comment.