On Black Friday, shoppers often flock to stores and online retailers in search of the best bargains.

A new study from WalletHub has taken note of this Which retailers are offering the best deals this year. To determine its results, WalletHub collected product price data from each retailer’s official websites, Amazon.com and BlackFriday.com.

The ranking was based on the total price difference between October 21st and November 18th and the price advertised in the 2024 Black Friday ads.

A deal was considered good if the price offered by the retailer was lower than the price on Amazon.com, whereas a higher price indicated a bad deal.

According to WalletHub’s study, Costco had the highest percentage of “good deals” at 94 percent. Next came Belk at 90 percent and then JCPenney at 76 percent.

The report rated 73 percent of The Home Depot’s listings as good. Kohl followed closely behind with 72 percent.

The study also revealed which product types are worth waiting until Black Friday to purchase. Jewelry was at the top of the list, with an additional 37 percent discount for waiting. This was followed by clothing and accessories at 31 percent, followed by consumer goods at 28 percent.

There were 27 percent discounts in the household appliances and furniture categories. Computers, telephones and consumer electronics recorded the lowest additional discounts of the categories examined, with discounts of 19 and 20 percent respectively.

“Consumers should carefully consider promotions for products with limited supply. “This tactic creates demand based on artificial scarcity and often triggers impulse decisions based on fear of missing out rather than an actual need for the item,” warned Matthew Gilbert, associate professor of marketing at Coastal Carolina University.

“Consumers can assess whether these offers are legitimate by identifying the products they want to purchase and thoroughly researching them in advance,” Gilbert told WalletHub.

He said Black Friday deals are only worth it if they offer discounts on items you’ve already wanted to buy: “If you’re tempted to buy something just because you feel like it’s a great deal, “You are being persuaded to buy something that you don’t need and don’t want.

Investment bank Morgan Stanley said shoppers continued to be “picky” about their purchases ahead of Black Friday, with many still struggling with the impact of inflation.

Although inflation is well below its peak of 9.1 percent in June 2022, it is still slightly above the Federal Reserve’s 2 percent target. In October, consumer prices rose by 2.6 percent year-on-year, after 2.4 percent in September. This was the first increase in annual inflation in seven months.

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