High dive has once again pulled off a wonderfully irreverent campaign, this time for Jersey Mike’s. The latest spot entitled “Family Dinner” shows the inimitable Danny DeVito in a hilarious twist that combines family dynamics with the whimsical style we’ve come to expect from the Chicago-based agency.

The spot begins innocently enough with a family gathering around the dinner table. Enter the cool hipster uncle handing out Jersey Mike’s Sub Bowls to the appreciative crowd. But just as you’re getting comfortable, the uncle dramatically rips off a Mission Impossible-style mask to reveal Danny DeVito underneath.

The family is understandably confused. Who wouldn’t be? But DeVito, never one to exceed his shock value, cuts through the confusion with a perfectly timed, deadpan line: “It doesn’t matter. This is a commercial for Jersey Mike’s Sub Bowls.”

This irreverence is a hallmark of Highdive’s work, and this spot is no exception. The self-aware humor, playful absurdity, and DeVito’s impeccable comedic timing all elevate the ad above the typical family dinner scenario. It also cleverly reinforces Jersey Mike’s slogan, “A Sub Above,” and positions the sub bowls as a fun, shareable meal option. Check it out below:

The “Family Dinner” spot is just one of several recent ads featuring DeVito for Jersey Mike’s. In another hilarious episode, DeVito shows up at a golf course while two golfers enjoy their subs from the comfort of their golf cart. DeVito emerges from a pond in full snorkeling gear and gives an enthusiastic lecture about why Jersey Mike’s is the way it is “A submarine above.”

At another point, DeVito makes an unexpected appearance at a high school football game. While two parents cheer on their team, DeVito enthusiastically joins in and cheers on Jersey Mike’s with his trademark energy. The parents’ surprised reactions – and DeVito’s complete lack of concern – add extra charm to the unusual scenario.

DeVito and Jersey Mike’s: A perfect pairing

This isn’t Danny DeVito’s first appearance with Jersey Mike’s. In previous campaigns, he brought his unique brand of humor to the sandwich chain, establishing himself as the perfect ambassador for its quirky, approachable tone. Whether he’s hilariously emphasizing the brand’s commitment to quality or simply embodying his charming, outrageous self, DeVito has become synonymous with the Jersey Mike personality.

Highdive’s partnership with Jersey Mike’s has been a winning combination, consistently delivering memorable campaigns that stand out in a crowded quick-service restaurant landscape. Her approach combines humor, relatability and a touch of absurdity, creating ads that resonate with audiences while keeping the brand top of mind.

Why it works

A Sub top works because it doesn’t try too hard. It leans into DeVito’s natural comedic flair and the playful nature of the Jersey Mike brand. The ad’s humor seems effortless and the confident punchline cuts through the noise, making it instantly memorable.

As the holiday season approaches, this ad not only showcases Jersey Mike’s sub bowls and sandwiches as the perfect get-together meal, but it also makes us laugh – a much-needed moment of levity.

With Highdive’s hit campaigns and Danny DeVito’s comedic genius, Jersey Mike’s proves once again that they are A sub above.

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