Several of the major airlines in the US are making bold changes by 2025. Delta plans to add a major new menu item, Popular. Shake Shack Burger, while Southwest is also using a new bamboo cup for its drinks and trying to reduce the use of plastics.

With the goal of increasing profits, Southwest Airlines is making further changes by 2025. We reveal what CEO Bob Jordan recently had to say at the investor conference and what his plan entails to give the airline billions more in profits. There are fears that the changes could impact Southwest’s image, indicating that Southwest is not comparable to the other airlines in the United States.

Southwest CEO Bob Jordan announced new plans for 2025, including assigned seating and increased legroom initiatives

CEO Bob Jordan unveiled a new plan for premium seats starting in early 2025. Naturally, the announcement of the new seats a few months ago caused quite a stir online after users were upset about how flimsy the new chairs looked despite all the technological advances with the new seats.

This time, CEO Bob Jordan announced additional new legroom for the premium seats, finally abandoning his old philosophy that everyone has the same seat.

Bob Jordan said at the investor conference: “The sales of the new products will occur in the half of 2025 and the operations of the new products in the first half of 2026, all of this is on track.”

The move was triggered by an investor Elliot Managementwho is looking for Southwest to improve its profit performance. The latest initiative is expected to bring billions of dollars in additional revenue to the airline in the coming years.

Frontier Airlines, JetBlue Airways and Spirit Airlines are also making similar changes in 2025 to meet increased consumer demands.

CEO Bob Jordan expressed concerns that Southwest would become like other airlines

There are concerns about the airline’s recent moves. Southwest has created a unique product that is different from the other airlines. CEO Bob Jordan reiterates that despite the changes, the values ​​will not change and that the company will maintain its own identity.

“It won’t change us or the values ​​we stand for,” Jordan said. “It significantly changes the product we offer our customers.”

In the long term, Southwest also has other initiatives. One of the biggest priorities is to drive a greener future.

Southwest Airlines has other long-term goals, planning to achieve zero carbon emissions by 2050

According to Southwest’s investor relations website, the airline plans to electrify 50% of eligible ground equipment by 2030. The ultimate goal is to achieve zero carbon emissions by 2050.

Additionally, the airline plans to save 50 million gallons of jet fuel by 2025.

The website states: “An additional 50 million gallons of jet fuel will be saved by 2025, with a goal of saving a total of 1.1 billion gallons by 20353. In 2022, the airline saved approximately 33 million gallons of fuel through fuel efficiency initiatives. To achieve new fuel savings goals, Southwest is implementing planned and new fuel savings initiatives, including improvements to flight planning software, which are expected to save at least 145,000 tons of CO2e per year.”

Southwest also plans to reduce its plastic usage. This initiative is already underway as the airline specializes in bamboo cooling cups and wooden stirrers. The goal is to reduce the weight of plastics by 50% by 2025.

Helen Giles, managing director of environmental sustainability at Southwest, commented on the sustainability initiative and what it means for the future.

“We expect our new bamboo cooling cup, wooden stirrer and other initiatives to exceed our goal of reducing plastic in in-flight service by 50% by weight by 2025, and we look forward to continuing to work with our suppliers to “Our goal is to completely eliminate single-use plastics from in-flight service by 2030, wherever possible.”

Southwest hopes these changes will lead to greater sustainability over time.