Trump’s latest merchandise pitch: 9 perfume and cologne
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Trump’s latest merchandise pitch: $199 perfume and cologne

Posted on by Amelia Pressman

Topline

Donald Trump is marketing a new line of Trump-branded perfumes, colognes and watches to celebrate his election victory, he announced late Friday, the latest goods the president-elect has sold or promoted, complementing an earlier perfume, NFT trading cards and signed guitars more than $10,000.

Important facts

The Trump Fragrances website sells a cologne and a perfume that say “Fight, Fight, Fight,” a phrase Trump apparently said after an assassination attempt on his life during a campaign rally in July.

The scents, which cost $199 each, include scents that “embody strength, power and victory” with “rich, bold notes” for men and “delicate floral notes and hints of citrus” for women.

Trump, who previously promoted a line of “Trump watches” valued at up to $100,000, announced several new additions ranging from $499 to a collector’s set worth more than $5,300.

The new watches include a $2,999 silver “Trump Racer” and an $899 “First Lady” edition with Trump’s name and signature.

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Important background

Throughout his campaign and after his victory, Trump promoted other merchandise as the president-elect faces hundreds of millions of dollars in unpaid legal fees. He announced a line of “Trump watches” worth up to $100,000 in September, following $100 silver coins – sold at a higher price than the market value of silver – and 1,000 pairs of limited edition sneakers as well as Bibles with Trump logos worth $60, NFT cards hit the market. Shortly after Election Day, he sold a previous line of colognes and perfumes called “Victory” valued at $119. Last year, Trump offered a “mugshot edition” of digital trading cards that included a bonus offer for a piece of his suit from his Fulton County, Georgia, mugshot and dinner with Trump at Mar-a-Lago.

How much did Trump make from his goods?

The majority of the revenue Trump earned from his merchandise came from his NFTS, which reportedly earned him about $7.2 million in royalties. Trump’s branded Bibles generated around $300,000 in sales, while his $399 sneakers sold out, earning another $399,000. His signed and unsigned “American Eagle” electric guitars sold out for $11,500 and $1,500 respectively, for a total sales of $4.6 million. It’s not immediately clear how much Trump made from his previous releases of watches or silver coins.

Forbes rating

According to our latest estimates, Trump is the 546th richest person in the world, with a fortune worth $6.1 billion.

Further reading

ForbesTrump’s latest merchandise sale: $10,000 in autographed guitarsFrom Ty Roush
ForbesTrump Hawks: A $100 silver coin (with about $30 in silver) – addition to Bibles and Sneakers itemsFrom Antonio Pequeno IV

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