Taylor Swift’s Eras tour breaks tour revenue record with ticket sales of more than  billion | Taylor Swift

Taylor Swift’s Eras tour breaks tour revenue record with ticket sales of more than $2 billion | Taylor Swift

Taylor Swift’s Eras tour is considered the most commercially successful tour of all time, grossing more than twice as much as the previous record holder’s tour.

After the tour’s final date in Vancouver on Sunday, Taylor Swift Touring confirmed to the New York Times the final sales tally: $2,077,618,725 (£1.62 billion). This is the first official release of the tour’s sales figures.

That beats the previous record for a completed tour, Elton John’s “Farewell Yellow Brick Road,” which grossed $939 million. Swift also managed to generate her staggering earnings from significantly fewer shows: 149 compared to Elton John’s 330.

Coldplay’s ongoing “Music of the Spheres” tour has now passed the $1 billion mark and, with concerts booked through mid-2025, could rival Swift’s success if they continue to add additional dates.

Eras was a critical and commercial success, receiving no less than four five-star reviews in the Guardian as it traveled the world. Swift performed songs from all of her albums in concerts lasting more than three and a half hours, and also found time between legs of the tour to write and record her new studio album The Tortured Poets Department, which became a permanent fixture on later tour dates after its release in April.

Tickets averaged $204 apiece throughout the tour, a relatively high price that shows how invested — in every way — Swift’s fanbase is.

Demand for tickets was so great when they went on sale in November 2022 that Ticketmaster’s system collapsed when 3.5 billion ticket requests were made, prompting a US Senate hearing on parent company Live Nation’s position on the ticket market in which the senators claimed a monopoly.

London’s Wembley Stadium was the venue with the most fans overall, with 753,112 visitors on eight dates. The highest single attendance at any of their three concerts at the Melbourne Cricket Ground was 96,006.

The more than $2 billion figure doesn’t take into account the significant revenue from merchandise sales, where massive pop-up shops were set up outside venues to sell hoodies, friendship bracelets and more.

A concert film released in October 2023 generated $261 million in box office revenue: a record for a concert film, surpassing the $99 million earned by Justin Bieber’s “Never Say Never” in 2011. The Eras tour film was later made available to stream on Disney+ with anonymous sources telling Variety that the deal was worth $75 million.

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