Electric vehicle maker Tesla (TSLA) is diversifying its products with a $450 bottle of mezcal hitting the market just in time for the year-end holidays.

The 750-milliliter bottle of alcohol is more expensive than a single share of TSLA stock, which currently trades for $422. Tesla Mezcal went back on sale Dec. 12 and the company is promoting it for the holidays. However, the liquor bottle first went on sale in June this year, but quickly sold out.

Mezcal is made from the fermented sap of the agave plant grown in Mexico and has become increasingly popular in recent years. According to industry statistics, volume sales in North America are expected to increase from around 20 million liters this year to almost 40 million liters in 2029.

Tesla bot toy

Mezcal is similar to tequila, but not exactly the same. While both alcohols are made from agave plants, tequila is made from a small subset of them, the “Blue Weber” agave. Mezcal is often used in cocktails or drunk neat at room temperature.

Demand for mezcal is largely driven by wealthier consumers who enjoy hard spirits and spirits. However, mezcal isn’t the only gift item Tesla is releasing for the end-of-year holidays. The Elon Musk-led company is also selling a $40 toy version of its Tesla Bot, modeled after the company’s humanoid robot Optimus.

TSLA stock is up 69% this year.

Is TSLA Stock a Buy?

Tesla stock currently has a consensus Hold rating from 34 Wall Street analysts. This rating is based on 12 buy, 13 hold, and nine sell recommendations made over the past three months. The average TSLA price target of $267.79 implies a 36.19% downside risk from current levels.

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