NEW YORK – Are you a YouTube TV subscriber? Your monthly bills will become more expensive again.

On Thursday, YouTube said it was increasing the price of its streaming service’s basic plan by $10, citing “the rising cost of content” and other investments. The new price of $82.99 per month goes into effect on January 13th for existing subscribers. and immediately for new customers who register in the future.

“We do not make these decisions lightly and recognize that this impacts our members,” YouTube wrote on X.

The Google-owned video giant also directed customers to an online FAQ for more information. For example, those currently paying discounted prices will not see the change until after their trial or promotion expires.

YouTube TV has introduced a number of price increases over the years. When launched in 2017, the going rate for the streaming package was $35 per month. By 2019, that fee rose to $50 – and has continued to rise ever since. The last time YouTube TV increased its base price to what was then $72.99 was in March 2023.

Previous increases came as YouTube TV added more channels for live streaming subscribers. But licensing disputes have also increased pressure – and YouTube has instead blamed its recent increases, like those announced on Thursday and last year, on rising operating costs.

YouTube TV currently promotes more than 100 channels of broadcast, cable and regional sports networks, a DVR with unlimited storage and up to six accounts per household with three simultaneous streams. And the platform says the recent price hike won’t change that.

While YouTube TV’s live offerings are very different from the individual online libraries of other popular streamers today, it’s no secret that streaming is becoming more expensive overall – especially as consumers have to juggle multiple subscriptions to access all the content they want can. In recent years, big names like Netflix, Apple TV, and Disney have either increased their prices or added things like ad-supported tiers and password limits.

And more and more streamers are also using bundles to take part in the live action. YouTube TV’s new price is $82.99, matching the advertised price for Disney’s Hulu Live TV package.

In February, YouTube said it had more than 8 million YouTube TV subscribers.

This article was generated from an automated news agency feed without any modifications to the text.