CNN
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Stanley, the drinkware brand that gained popularity on social media, has issued a recall of approximately 2.6 million travel mugs due to a potential “burn hazard,” the Consumer Product Safety Commission announced in a news release Thursday.

The recall applies specifically to all Stanely Switchback and Trigger Action stainless steel travel mugs sold in the U.S., the commission said, whose polypropylene lids have been shown to separate when subjected to “heat and torque” and therefore pose a burn risk.

The cups range from 12 to 20 ounces and come in a variety of colors, including white, black and green, the agency said.

Stanley received more than 90 reports of problems related to the detached eyelids worldwide – 38 of these complaints were related to burns, with 11 of them requiring medical attention. Sixteen of the complaints and two of the injury reports occurred in the United States.

“Consumers should immediately stop using the recalled travel mugs and contact Stanley for a free replacement lid, including shipping,” the commission said.

The beverage brand posted instructions on identifying models and replacing caps on a recall website.

The cups, which cost between $20 and $50 depending on the model, were sold at retailers including Amazon, Target, Walmart and Dick’s Sporting Goods.

CNN has reached out to these companies along with Stanley for comment on the nationwide recall.

Although Stanley has been around for more than a century, the company underwent a brand refresh in 2020 with the aim of attracting women as a potential new customer base.

The company soon launched new drinkware in an unlimited selection of colors and designs, relying on trusted social media influencers to spread the word.

The network of trust and recommendation is creating a buzz, Charles Lindsey, an associate professor of marketing at the University at Buffalo School of Management, told CNN.

“People see people whose taste they trust trying something new, and that item becomes a symbol of social status and being ‘in the loop’.”