Google's Year In Search 2024 proves that it's not me who's out of touch, it's the children who are wrong

Google has released its list of the things we searched for most in 2024
Sports, US elections and music artists play an important role
The list makes me feel like an out of touch old man

Forget Spotify. Google just released its Year In Search 2024, highlighting what people searched for this year – and I’ve never felt older and more confused.

Google Year In Search 2024 doesn’t highlight all the things you’ve personally searched for (that would be… fun), but instead shows the top trending searches worldwide, and you can also see what people in your location are searching for, just in case another reason to avoid your neighbors.

From the US elections to top movies, songs and the world’s best museums, Google’s Year In Search 2024 gives us a glimpse into what caught people’s attention this year – and I almost feel it as out of touch as a caveman at an AI conference.

According to the report, the most popular search item this year (using Google, of course, so apologies to the five people who use Bing – keep reaching for the rainbow, people!) was for… Copa América.

football

GOAL! (Image credit: Pixabay)

Now I seem to remember (I’m not Googling, I don’t want to add anything to the stats) that this is some kind of sporting event, possibly combining balls, feet and nets. Unfortunately, since I’m not interested in sports at all, the number one search topic doesn’t mean anything to me. Let’s take a look at number two: UEFA European Championship. Oh.

Third and fourth places also seem to be about sport, this time about cricket, which (fun fact!) I don’t like either.

When it comes to news, number one is the US election, which makes a lot more sense – it has major implications around the world, after all – and number two is “excessive heat.”

There have been (and continue to be) some pretty extreme weather events this year, and it’s clear that people are concerned about them. There is also a possibility that some of the searchers have a gaming PC.

Of the people we’re looking for, Donald Trump was number one, followed by Princess Catherine and then Kamala Harris. Current US President, with Joe Biden just finishing in the top five.

This is entertainment

When it comes to entertainment searches and general pop culture questions, I seriously get lost.

Of the five most searched actors in 2024 (Katt Williams, Pawan Kalyan, Adam Brody, Ella Purnell, Hina Khan), I only know Ella Purnell, thanks to the excellent TV series Fallout (which is the second most searched TV show ). .

A still from the movie Predators, in which Adrien Brody as Royce and Laurence Fishburne as Noland sneak through the jungle with big guns.

This is Adrien Brody. Not Adam Brody. (Image credit: 20th Century Fox)

I thought I knew Adam Brody too, which gave me hope that I wasn’t as out of touch as I feared, but it turns out I mistook him for Adrien Brody, proving I was indeed chronic I’m not involved.

I did better when it came to movies, having seen three of the top five shows and heard about the others, as well as watching four of the top five most-watched TV shows.

As for songs… I have no idea.

I really can’t tell you what any of this sounds like, and to be honest, “Bling-Bang-Bang-Born” by someone or something called “Creepy Nuts” just sounds made up.

Time for another fun fact! Bling-Bang-Bang-Born by Creepy Nuts is the second most searched song when it comes to buzz searches. That’s right, Google can make a good attempt at identifying a song you’re humming. This is useful when you’re humming something and don’t know what it is.

Another fun fact: humming should be banned.

Food for the search

Google also revealed the food and drink recipes we’re looking for, and again I’m mostly confused:

What are Olympic Chocolate Muffins? Who is Tini and why is her mac and cheese so good? However, I am happy to see mango pickle in it. As a curry-loving Brit, it’s nice to see arguably the best spice of all time getting some love.

Finally, there is gaming. I thought I had a chance here since I like playing games, but unfortunately not. I heard about three of the top five, but played a fat zero.

While I probably shouldn’t calculate how cool and hip I am based on the number of search terms I recognize (after all, I’m the type of person who uses the word “hip” in 2024), it’s the year of search on Google a fascinating year of insight into what people are interested in – and a terrible reminder of what I used to do with it, but then they changed what “it” was. Well, what I’m dealing with isn’t, and it seems strange and scary to me.

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Google’s Year In Search 2024 proves that it’s not me who’s out of touch, it’s the children who are wrong

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