Gone are the days when Santa Claus was an old, fluffy guy with a snow-white beard and a bag full of jingles and joy! It’s the era to make Santa Claus “sexy”!
Ahead of Christmas this year, Target gave Santa a sexy seasonal makeover in a series of playful new releases Holiday commercialswhich inevitably left viewers scrambling for some coolers! The retailer has cast a good-looking male model Brent Bailey in the role of Saint Nick, with the muscular silver fox foregoing a classic Santa Claus costume and instead wearing a tight-fitting red quarter-zip sweater, khaki pants and black and white fur boots, causing viewers to smile at the “Saint Nicholas.” Handsome Santa Claus. Bailey eschews the traditional Santa Claus look and wears a beard and hair in salt and pepper tones instead of a white beard.

In the commercials, Bailey plays a Target employee who stops by Kris Kringle aka “Kris K.” The first of a series of nine planned commercials was recently revealed. The first 30-second spot, titled “Born to Be Kris,” showed the 41-year-old silver-haired actor driving a red Ford Bronco with a “Sleigh” license plate on the back. He was then seen getting out of the car in front of a snow-covered Target while Steppenwolf’s “Born to Be Wild” played in the background.
Target wrote in the ad’s description on YouTube: “Meet Kris, our newest Target team member. He loves the holidays as much as the next guy. Actually, a lot more than the next guy. Actually, much more than anyone we know. Actually, more than anyone else knows. But hey, that’s not important. What is is that shiny red Bronco and the perfectly groomed beard.” The Christmas commercial, which Bailey posted on Instagram, captivated fans not only with his silver fox facial hair, but also with his overall “appeal.”

In another ad titled “It’s Hot, But These Targeted Turkey Deals Are Hotter,” Kris K. speaks to a customer impressed by the brand’s Thanksgiving turkey offering, which costs 79 cents a pound and has been sold over 5 million times was called. “Let me guess, you don’t believe in Santa Claus either, do you? These turkey deals are real deals,” says Brent Bailey’s version of Santa Claus. In response, the buyer tells her friend Sarah on the phone: “It was Santa Claus and he’s incredibly hot.” ​​In a third clip, the sexy Santa Claus He is seen curling a small tree with his biceps while walking through a Target store.

The X-Factor of a “Hot” Santa Claus:

On social media, viewers admitted they were “drawn” to this racy reimagining of Santa Claus, applauded Target’s casting choice and begged to be “on the Beautiful List” this year.
One person wrote, “Target has the hottest Santa I’ve ever seen in these commercials.” Another quipped, “Being attracted to Target Santa wasn’t what I expected.” Another person admitted , that she has a crush on the new Santa, saying, “I love this commercial and the eye candy too.”
Someone online even asked, “Where do they take photos with THIS Santa?” “I’d like some,” while another praised the idea behind the ad, saying, “Whoever is in charge of our marketing deserves a raise.” Another tweeted: “No wonder kid caught mom kissing Santa.”
Another user chimed in, saying, “The goal is to give us what we didn’t know we needed this vacation.”

However, it seemed some people didn’t like the enthusiasm. One of them asked: “They got rid of the Pride ads, changed ‘Happy Holidays’ to ‘Merry Christmas’ and a new Maga Chad Santa – has Target woke up?” Another wrote: “Definitely the right choice for that one Santa Claus, but I still won’t shop there. I lit it a long time ago.”