The Cabildo Insular de La Palma consists of a new tourism strategy carried out by a non-marketed tourism that gives priority to the Palmera town and the contribution to the tourist activity in the economy, human resources and social network of the island. Sergio Rodríguez, Chairman of the President of the island institution, responded to the new tourism strategy of La Palma: “It responded to the desire to make a difference as a destination, testified to our natural value and our heritage” and “posted for tourism, but not from personal experience. “Tourism” as a reference in the situation where other destinations are upset.

A public representation took place on December 12th at the Teatro Circo de Marte, not only the local tourism sector, which was actively involved in its definition of the city of palmera in its conjunto, with many followers of the world of culture, the Science, the economy and the social organizations and institutions on the island.

I saw the island president during his intervention in the opening session of a gathering that supported more than 300 people, “all the political groups of the Cabildo were alineados” with a model that accommodated the gasto that made the visitors of all the tourists who visited them come true Optimize the reversal of public money in advertising and initiate it when you “come to La Palma and appreciate us”. During the act, Rodríguez, companion of the travel consultant, Raquel Rebollo, member of the artist Facundo Fierro, author of the island’s logo, recently updated, an insight more than 40 years ago in collaboration with the Palmero tourism company.

For the municipal administration, the municipal act was organized on the way to this new stage called “Come to a new journey” and aimed to participate in the municipality of Palmera for a minute. “Desde el Cabildo”, said Rebollo during his intervention, asks us with society in connection with “es la clave del éitito”. Furthermore, the consequence that arose for the beginning of tourism recovery on the island, “it is important to promote a holistic marketing strategy that includes a particular attention to the product and service that we receive and that to innovation, creativity and creativity “A direct relationship estrecha con el viajero”.

Presentation of the new tourism strategy for La Palma.

Most recently, the actor, who was celebrated in the capital Palmera, was among others Valentín Martínez, director of the Instituto de Astrofísica de Canarias, Nemesio Pérez, coordinator of the Instituto Volcanológico de Canarias, and Alfonso Montesdecoa, director of the Fundación Reserva de la Biosfera La Palma. Other professionals and entrepreneurs from the island’s tourism and agri-food sectors are also taking part in this scenario. Specifically, in an industry representation, Irving Ribot, General Director of Meliá La Palma, Karim Gaggstatter, Director of Hacienda San Jorge, and Enrique Luis Larroque, owner of Hacienda de Abajo, took part in the opening ceremony of the Estrategic Route that ahora se inicia.

The promotion of the renovation of the island of La Palma ended in the next few days with the intention of achieving its objectives, as in its target markets, with a digital campaign whose main objective was throughout the promotion. Funding aimed at continuing to project on the island is a very special goal for nature-loving people who can explore, experiment and appreciate the richness of nature, culture and identity without giving up traditional tourism. According to the Instituto Canario de Estadística, the team of visitors to La Palma explained that while on the island they would explore the destination and use 55% of the Internet to plan their trip.

For the tourism sector of the Cabildo de La Palma, the new tourism trends offer a great future opportunity for the island. Recognizing the new strategy that was about to be launched, the enormousization and improvement of many tourist destinations was combined with the bravery of the new Viajar placement and the exploration of destinations on conventional tourist routes. A space that La Palma would like to explore on this stage. With your new tourism strategy.