Obi-Wan Kenobi’s incredible success is revealed in new data comparing Skeleton Crew to other Star Wars hits

Obi-Wan Kenobi’s incredible success is revealed in new data comparing Skeleton Crew to other Star Wars hits

Exclusive new data shows how Star Wars: Skeleton Crew achieves what makes a particularly meaningful comparison Obi Wan Kenobi – Lucasfilm’s most successful show. There’s a lot of talk about “Star Wars fatigue,” and there’s evidence that Lucasfilm is seeing declining returns from its Disney+ TV shows. But is that really the case?




Screen Rant spoke exclusively with Diesel Labs, a third-party analytics firm that analyzes the performance of streaming shows. Your data shows how engaged viewers were star Wars shows, including Skeleton crewand they point to an undeniable truth: it’s no surprise that there’s talk of Ewan McGregor and Hayden Christensen coming back…

“Obi-Wan Kenobi was Lucasfilm’s most compelling show… and The Skeleton Crew is far from it.”

Commitment to Star Wars television shows

Let’s start with the high-level data we use to talk about engagement star Wars TV shows. Obi Wan Kenobi was the clear leader in terms of audience engagementwhile Star Wars: Skeleton Crew lags behind the other titles in terms of launch engagement. It works similar to The Book of Boba Fett after the start.


Titles with engagement peaks on Day 0 had launch episodes released early in the day, EST. For titles that increased engagement on the first day, the first episodes were released at 9:00 p.m. EST. Peaks on the following dates correspond to the release of new episodes.

It’s easy to understand why the engagement with Obi Wan Kenobi was so high. The show tied directly into the Skywalker saga and even brought back Darth Vader himself. Given the return of Ewan McGregor and Hayden Christensen, it was marketed as an “event” of sorts. This effect is difficult (perhaps even impossible) to reproduce.

The comparison to “The Book of Boba Fett” is more than worrying.


Skeleton crew‘s mammoth budget means comparison with The Book of Boba Fett is more than a little worrying. This was widely viewed as something of a failure for Lucasfilmso much so that there has been no news about Season 2 – and characters like Temuera Morrison’s Boba Fett and Ming-Na Wen’s Fennec Shand appear to have been sidelined. However, Diesel Labs’ data suggests that this may not be the whole picture.

Skeleton Crew reaches a completely different audience

Here’s the catch; Diesel Labs data suggests so Skeleton crew is well received by a very unusual audience star Wars. The show has younger “performers” (based on earned conversations about the show) than others star Wars Broadcasts in this group where 62% of conversations were generated by Generation Z. Interestingly, this is the opposite of measured audience engagement The Mandalorian Season 3.


Skeleton crew Ahsoka Obi Wan Kenobi The Book of Boba Fett The Acolyte The Mandalorian Season 3
Gen Z 62% 53% 54% 48% 52% 30%
Millennial+ 38% 46% 46% 52% 47% 70%

We know that viewership is lower than other shows; Skeleton crew didn’t make the streaming top 10 the week it premiered. But the audience it does get is very unusual for star Warsleans more towards Generation Z, and word of mouth among this demographic appears to be very positive indeed. There’s something about this show that resonates with new audiences – perhaps the young leads, perhaps the fact that it’s independent. So many star Wars Television shows rely on in-depth knowledge of lore.

How are audiences reacting to Skeleton Crew?


Diesel Labs’ veteran AI media analyst went through the online conversation and confirmed this Skeleton crew was well received – with particular praise for the young cast as well as Jude Law. However, it is widely praised for attempting to appeal to the child in each individual There are some criticisms of this Skeleton crew‘s execution. A smaller portion of the audience feels it lacks depth and has concerns about the direction Disney is taking the franchise.

Is it possible that the “smaller portion” of the audience is mostly Millennials and not Generation Z?

The analysis makes for exciting reading, but it raises far more questions than answers – particularly whether there is a difference in dialogue at the generational level. Is it possible that the “smaller portion” of the audience is mostly Millennials and not Generation Z? Do we actually see evidence that different generations respond to? Skeleton crew in a different way?


However, this shows us that pure viewership is not everything. Star Wars: Skeleton Crew may not be Lucasfilm’s biggest hit and may be overshadowed Obi Wan Kenobi in terms of overall engagement, but in other ways it still performs well. The deciding factor is that The show simply reaches a different audience.

Source: Diesel Labs

Skeleton Crew Disney Plus Updated TV Show Poster

Set in the Star Wars universe, Skeleton Crew follows four young adventurers as they get lost in the galaxy in search of their home planet. The series chronicles her explorations and encounters with various worlds and characters, presenting themes of friendship, discovery and the search for belonging.

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