Matilda Djerf, a Swedish influencer and co-founder of popular fashion brand Djerf Avenue, has responded to allegations that she created a climate of “psychological terror” in her workplace.

Djerf, 27, a Forbes 30 Under 30 honoree, is said to have regularly shouted at her employees, forced one to scrub her private toilet and made fat-phobic comments.

In a statement shared on Instagram on Tuesday (December 17), Djerf addressed the allegations with an apology and a reflection on her role as a leader.

“I’ve been quiet on social media over the last few days,” the fashion influencer wrote. “My top priority was to meet and talk to the Djerf Avenue team. I am fully aware that my words here are neither an answer nor a solution, but it is important to me to write this directly to you.”

Djerf acknowledged her shortcomings and admitted that she felt unprepared for her company’s rapid growth. “When I started Djerf Avenue, I never expected the company to be what it is today… I wasn’t ready. I had never led a team before, I had never built a company before, and with a lot of stress, high speed and naivety, I failed to be the leader and colleague I wanted to be. And I’m so, so sorry.”

Djerf emphasized her commitment to personal and professional growth, stating, “I wish my growth was faster. I want to emphasize that I am very interested in doing everything right and continuing to grow.”

Concluding her statement, Djerf promised to prioritize growth and responsibility in the future. “I am committed and want to do my best to become the best leader and colleague I can be. I will continue to learn and work to ensure Djerf Avenue is a safe, inclusive place for everyone. Finally, I would like to thank everyone who has had honest and transparent conversations with me over the last few days.”

Djerf Avenue, known for its minimalist Scandinavian design, has grown rapidly since its launch in 2019. However, former employees reported Aftonbladet about alleged toxic behavior behind the scenes.

“She could scream at you in front of the whole office, I was afraid every day that I would be insulted,” said one of the eleven employees who came forward.

“I’ve probably never been so scared of a person in my life,” said another, as the staff reported they were “crying every day,” having “panic attacks” and “hyperventilating.”

“A recurring stress is what many refer to as favoritism, where one is moved up and down the hierarchy,” the report said.

This included her personal bathroom, which only Djerf’s “favorite” employees were allowed to use. When a staff member accidentally used the room, another staff member was reportedly forced to scrub the toilet clean before Djerf could use it again.

In a statement shared with The IndependentThe influencer initially said she “didn’t recognize myself in these claims.”

She said: “I would like to emphasize that I take responsibility and see this as an opportunity to reflect on, develop and contribute to a better culture for all employees at Djerf Avenue.” I will actively work on my leadership skills and continue to support one Take advantage of coaches.”