The official start of Black Friday 2024 is just hours away, but Amazon is already racing through the snow with seasonal discounts on coveted Apple products that rarely go on sale. At the moment it is Apple Watch Ultra 2 (which normally costs around $700) is available for $620. That’s a whopping $179 off Apple’s top smartwatch model.

The Apple Watch Ultra 2 was first released in September 2023 and since then the price has only dropped here and there, usually only between $50 and a maximum of $100. This is the best deal we’ve seen so far, thanks to the Amazon discount and an on-page coupon.

Also: The best Black Friday deals: live updates

To get the full discount, make sure you redeem the on-page coupon on Amazon that will give you $80 off. Currently this deal applies to the Apple Watch Ultra 2 49mm GPS + Cellular Blue Ocean Band model, although other band options are available (it will just cost you more). Remember that you can always replace this blue bracelet with one of your choice. So if you haven’t finally decided on a specific Apple band when making your purchase, it ultimately doesn’t matter what color band you buy.

Also: Several major retailers have the best Black Friday deals yet on the Apple Watch Series 10 – don’t miss out

The best news? This isn’t the only Apple Watch Black Friday deal you can score. This sleeper Ultra 2 offering is in good company. The Apple Watch Series 9, Series 10, and SE (2nd Gen) are all currently on sale at Amazon, all at the best prices we’ve seen yet.

Also: Get an Apple Watch SE (2nd Generation) hours before Black Friday 2024 at the lowest price ever

ZDNET expert Matthew Miller says the Apple Watch Ultra 2 is the highest quality smartwatch. Finally, it is also ZDNET’s best Apple Watch overall due to its outstanding features and performance. The Apple Watch Ultra 2 has a faster S9 processor, a brighter display, twice as much internal storage and a range of recycled materials that Miller says somehow don’t make it feel any worse.

Also: For me, the Apple Watch Ultra 2 is an almost perfect smartwatch

WatchOS 10 was released when the Watch Ultra 2 was announced. Miller says the Apple Watch experience has become an “absolute delight” due to the new side button and digital crown features, as well as the spacious and information-rich watch faces optimized for the Watch Ultra models. Since then, WatchOS 11 has been released with improvements to the workout and fitness modes and the overall mode experience.

Also: Act quickly and snag an Apple Watch Series 9 for $280, its lowest price ever on Black Friday

Miller also says the Ultra 2 isn’t a necessary upgrade if you already own a working Ultra. However, if you’re getting into Apple’s premium lineup for the first time, there are some compelling reasons to make your first Ultra purchase with the latest Ultra 2 model. With this in mind, if you want to purchase one or give it as a gift Apple Watch Ultra 2 Don’t miss out on this offer this holiday season – it’s more than just good.