Photo Illustration: The Strategist; Photo: Retailer

I needed Associating Black Friday with waiting in line at Best Buy for deals on big-ticket items. But these days, sales start much earlier and last much longer, for virtually every product you can imagine. This year is no exception, especially in the tech category — there’s a huge selection of items, from Apple AirPods Pro 2 at an all-time low price to my favorite fitness tracker at nearly 40 percent off.

I’ve been writing gift guides and reporting on holiday sales for more than six years, so I know a good deal when I see one. Below are my current favorite Black Friday deals on vacuum cleaners, headphones, video games and other tech products, many of which we’ve already tested. I’ve organized everything by brand or retailer and will continue to update this article throughout Black Friday. So bookmark this page and check back regularly. And head to our main store on Black Friday to find the best deals we’ve discovered across categories, from toys to beauty products.

These three deals stand out: Dyson’s Digital Slim is one of our favorite vacuums, and we rarely get it for more than half off. The Apple AirPods 2 Pro are currently available at an all-time low price. And the Fitibit Charge 6 is my top fitness tracker, and it’s almost 40 percent cheaper.

Most of the early Black Friday deals I found are available on Amazon, but highlights include the latest version of the Kindle Paperwhite e-reader, the Ember Mug 2 (which keeps your coffee hot without constantly reheating it). must) and the Loftie alarm clock preferred by strategists.

The best part about shopping for deals on Apple products is that there are discounts on the latest versions of each product. I’ve found a few so far, including the latest MacBook Air, the AirPods Pro 2 at an all-time low price, and the Apple Watch Series 10.

Bookman may not be a household name yet, but he should be. The Stockholm-based company primarily makes bike lights and portable lights (its bike lights make great gifts for cyclists) and is offering discounts of up to 45 percent as part of its Black Friday sale.

Dyson’s stick vacuums and hair care tools always come with a high price tag, but the quality is hard to beat. In our guide to cordless vacuum cleaners, we’ve listed several Dyson models that are on sale now. The brand’s Airwrap has long been the gold standard in hair straighteners—and right now it’s $100 off.

If someone asks me which fitness tracker they should get (if they don’t already have an Apple Watch), I recommend a Fitbit: It tracks the most basic health and fitness metrics, there are no overly complicated bells and whistles, and it’s easy to set up. Start with the Inspire 3, and if you want more features, work your way up to the Charge 6 or Versa 4. All three models are now at least 30 percent cheaper for Black Friday.

Nintendo has some really good Black Friday deals on these three popular games. If your niece or nephew doesn’t have them yet, now The Time to gift one (or all three) – just make sure they have a Nintendo Switch.

I found some great deals on Sonos audio gear, including the Soundbar (one of our favorite home theater components), the Era 100, and the Ace – the brand’s first headphones.

The strategist is designed to deliver useful, expert buying recommendations across the e-commerce landscape. Each product is independently selected by our editorial team for you to read about Here. We update the links when possible. However, please note that offers may expire and all prices are subject to change.