Black Friday is officially here and Apple is offering remarkable deals during the event. You can also find deals on smartwatches, TV, Tech and more, many of which run through Cyber ​​Monday.

I spent years covering shopping events as a tech reporter for NBC Select and use Apple products every day. I’ve spent weeks scouring discounts to find the best Black Friday Apple deals that are actually worth buying – deals that I would buy myself. All of the recommendations below are highly rated and, where possible, I have run bids through price tracking tools to ensure they are at the lowest price in at least three months. I will update this list regularly throughout Black Friday.

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The best Apple deals for Black Friday

I have found, reviewed, and written about each offer I recommend below. I worked with NBC Select editors to finalize the live list, which I will update regularly throughout Black Friday to reflect the most current prices.

You can find more information about our editorial team and our product selection on this page.

Apple AirPods Pro 2

4.6 star average rating from 10,694 reviews on Amazon

Apple’s AirPods Pro 2 are some of the best wireless earbuds you can buy as an iPhone user. They have excellent sound quality, noise cancellation and transparency modes and allow up to six hours of listening time without a case. We’ve used them for calls, work, commuting, flights, exercise and everything in between – they’re comfortable and capable wherever you take them.

Apple iPad (10th generation)

4.7 star average rating from 951 reviews on Amazon

Lowest price ever

If you’re buying your first tablet, I would recommend this one. The 10th-generation iPad is better than the previous model in almost every way: a larger, more detailed screen, a higher-megapixel camera, dual stereo speakers, and a faster internal chip. It is also available in four bright colors.

Apple Watch SE (2nd generation)

4.4 star average rating from 758 reviews on Amazon

Lowest price ever

The Apple Watch SE was my first smartwatch – it syncs easily with your iPhone and has almost all of the same features as the more expensive Apple Watch Series 10 and Apple Watch Ultra 2. You can use it to track notifications, exercise, sleep and health data , all visible in the Apple Health and Fitness apps.

Apple AirPods Max (Lightning)

4.3 star average rating from 79,274 reviews on Amazon

Over-ear headphones like these AirPods Max offer more detailed sound, stronger noise cancellation, and longer battery life than most earbuds. Rebecca Rodriguez, editorial project manager at NBC Select, has owned these AirPods Max for over two years – they’re the best headphones she’s ever had, but they work best if you own other Apple devices.

Apple MacBook Air 13″ (M3)

4.6 star average rating from 301 reviews on Amazon

Lowest price ever

If I were looking for a new laptop, I would jump at this offer in a heartbeat. Apple’s MacBook Air is a fantastic laptop, especially for travelers and students looking for a compact, lightweight computer to carry in a backpack. This model has up to 18 hours of battery life and has improved performance over previous models due to Apple’s newer M3 chip and 16GB of storage (up from 8GB).

Apple Watch Series 10

4.6 star average rating from 519 reviews on Amazon

Lowest price ever

The Apple Watch is one of our favorite smartwatches, and this latest model has some improvements over the already excellent Apple Watch Series 9. Notification when you glance at your wrist without turning the watch directly towards you. It also has new swimming features such as a depth gauge and a water temperature sensor.

Apple iPad (9th generation)

4.9-star average rating from 28,875 reviews at Best Buy

This 9th generation iPad was discontinued earlier this year, so it’s in short supply and heavily discounted for Black Friday. It masters the tablet basics: scrolling through recipes, streaming TV, and video chatting with friends. It lacks the dual-sided speakers of newer iPads like the 10th generation iPad and iPad Air, but it is (currently) the cheapest iPad on the market.

The best Apple accessories deals on Black Friday:

Apple 35W dual USB-C power adapter

4.7 star average rating from 338 reviews on Amazon

Lowest price ever

Why charge one device when you can charge two at the same time? This power adapter has two USB-C ports for charging smaller devices such as iPhones, iPads or AirPods. The tines fold into the brick, making it more compact for storage and transportation.

The best Black Friday Beats deals:

Apple acquired Beats in 2014 and has been selling the brand’s products in its stores ever since.

Beats Solo 4 wireless on-ear headphones

4.5 star average rating from 2,591 reviews on Amazon

A standout feature of these on-ear headphones is the whopping 50 hour battery life and fast charging. Just plug it in for about 10 minutes and you can get up to 5 hours of battery power back, according to the manufacturer. You can also play audio wirelessly via Bluetooth or by connecting a USB-C cable for high-resolution playback. Like most Beats headphones, they are compatible with both iPhone and Android devices. However, they are not noise canceling.

The best Apple sales on Black Friday

Here are Apple’s best Black Friday deals you should know about. Please note that not every item from a brand is discounted as described below.

1. Amazon: Up to 32% off Apple earbuds, smartwatches and more
2. Best buy: Up to 54% off Apple and Beats headphones, Apple computers and more

How I found the best Black Friday Apple Offers

All of my recommendations above are based on NBC Select’s previous reporting and coverage. I’ve also included products tested by the NBC Select staff, including winners of the Giftable Tech Awards. Most of the deals I recommend are at least 20% off and are well-reviewed with an average rating of at least 4.0 stars. When possible, I ran listings through price trackers like CamelCamelCamel to ensure products were at their lowest price in at least three months.

Why trust NBC Select?

I’m a reporter for NBC Select who has been covering deals and sales for over two years. I’m a tech expert who has tried and tested the best fitness trackers, wireless earbuds, smart home hubs and more. For this article, I researched early Black Friday deals at retailers to find notable deals on Apple products and accessories.

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