Netflix and FIFA have agreed to a deal that will give the streaming giant exclusive U.S. broadcast rights to the next two FIFA Women’s World Cup tournaments, soccer’s global governing body confirmed on Friday.

The 2027 World Cup is planned for Brazil, while the host for the 2031 tournament has not yet been decided. The US is expected to make a bid.

FIFA has unbundled media rights from the men’s bid for the 2027 and 2031 Women’s World Cups for the first time. Fox has the men’s World Cup contract until 2026, which cleared the way for FIFA’s separate bidding process.

“This is a milestone for sports media rights,” said FIFA President Gianni Infantino. “As a top brand and new long-term partner of FIFA, Netflix has demonstrated a very strong commitment to the growth of women’s football.

“This agreement sends a strong message about the true value of the FIFA Women’s World Cup and global women’s football. FIFA and Netflix’s collaboration makes this a truly historic day for broadcasting and women’s football.”

The deal announced on Friday is the most significant FIFA has signed with a streaming service for a major tournament. No value was specified.

World championships are usually broadcast on free-to-air public channels in order to reach as large an audience as possible. The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24 to July 25.

A FIFA report released in 2019 stated that 1.12 billion viewers watched the 2019 Women’s World Cup, which was won by the United States. The 2023 World Cup in Australia and New Zealand recorded the highest domestic viewership ever for a group stage game in the United States.

Spain won the 2023 Women’s World Cup, held in Australia and New Zealand, after the United States won the previous two titles.

Information from the Associated Press contributed to this report.