15 fascinating trends that made the year unique

15 fascinating trends that made the year unique

Photo illustration: Yahoo News; Photos: Christopher Polk/Variety via Getty Images, Erika Goldring/TAS24/Getty Images, Justin Casterline/Getty Images

Photo illustration: Yahoo News; Photos: Christopher Polk/Variety via Getty Images, Erika Goldring/TAS24/Getty Images, Justin Casterline/Getty Images (Photo illustration: Yahoo News; Photos: Christopher Polk/Variety via Getty Images, Erika Goldring/TAS24/Getty Images, Justin Casterline/Getty Images)

At Yahoo News we have space ready for 2024. Instead of just listing the top stories of the year in search, we’re highlighting 15 tidbits and factoids that we think will put 2024 to shame.

From the topics that dominated the landscape to the peak times you searched for them, we have a numerical breakdown of the topics that were top of mind for Yahoo visitors. You’ve played games, shopped our best deals and searched for your sign. You were busy! Let’s get in.


Fact 1: Yahoo visitors read more stories about it Taylor Swift And Donald Trump than anyone else this year.


Fact 2: Average, 3% of stories Every month we read something about the 14-time Grammy winner, who spent 2024 on her “Eras Tour”.


Fact 3: Swift was the one most popular celebrity search in all 50 states. Interest was particularly high in Kansas, where she and her partner Travis Kelce were the most searched and second most searched celebrities, even ranking ninth as a couple.


Fact 4: Interested in Swift peaked in February – around the Super Bowl – with more than 100 million views on 5,000 articles about her.


Fact 5: In 2024, there were more searches for Swift on Yahoo than for the next 36 music artists combined.


Fact 6: If you shake off Swift, stories about it Family & Relationships piqued readers’ interest more than any other category.


Fact 7: Yahoo visitors spent 313,000 hours reading Horoscopes. (That’s 13,000 days in the stars!)


Fact 8: Astrology fans spent the most of the time Scorpio Horoscopes and least about Gemini.


Fact 9: Sydney Sweeney was the one actress which were most frequently searched for.


Fact 10: Caitlin Clark beat out both Kelces and Simone Biles as the most searched query this year athlete.


Fact 11: The most popular time to playYahoo Games takes place after lunch at 2 p.m


Fact 12: Dedicated to one Mahjongg Solitaire The player among you hit a 242-day streak and played every day for eight months.


Fact 13: Vermonter issued 7 times as much time playing as the North Dakotans.


Fact 14: Banana bread was the best wanted recipe on Yahoo search. It ranked first in every state except Mississippi and Kansas.


Fact 15: The Saker mini chainsaw was the most popular item among Yahoo shoppers this year.

Who knows what 2025 will bring, but for now, we’re glad we helped you repair your Swift, Clark, and Mini chainsaws for this year.


Our Yahoo Trends in 2024 report is based on analysis of internal data from January to November 2024. The project was led by Robin Kwong and Coleen O’Lear. Mark Bowers, Kent Johnson, Mike Bebernes, Jenn Rourke and Ed Hornick contributed.

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