NORFOLK, Va. (WAVY) – Black Friday is in full swing and people are taking full advantage of the opportunity to score these deals.

According to the National Retail Association183.4 million people are expected to shop in-store and online from Black Friday to Cyber ​​Monday.

Experts predict many people will go to Target, like Kim Blackman of Chesapeake, who was trying to find a Taylor Swift record for her daughter. She told 10 On Your Side: Black Friday shopping is a family tradition.

“I’m one of the OGs. I’m old. I mean, I like it, but I’m old,” Blackman said. “So we were the ones who had the paper over Thanksgiving, planned our route and were at the door when it opened.”

But she said in recent years she’s noticed it takes a while to get crowds.

“It seems like it’s not that early yet,” Blackman said. “Usually the crowds come out around 10 a.m., rather than very early in the morning.”

But that doesn’t make any difference to her, she said that her shopping is just the beginning.

“This is actually our first stop. We’re on our way to Williamsburg.”

Another Target shopper told us what was on her Black Friday list.

“A TV and some games,” she said.

Things she said she got at a great price.

“(The offers) are good, they’re really good. Yes, they are really good.”

She expected a large crowd, but received a welcome, quiet shopping atmosphere.

“It’s really nice today. Normally it’s crazy, but today – today it’s good.”