The best Black Friday deals for road and gravel cyclists 2024

The best Black Friday deals for road and gravel cyclists 2024

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Welcome back to Velo Deals. This time we have special offers from the king of all shopping holidays, Black Friday. Many of our favorite companies are continuing their year of discounted bikes, gear, parts and accessories with even more discounts. As I said: cycling is expensive enough.

Whether you’re interested in gravel or road cycling, looking for a brand new bike or upgraded components, we’ve found some of the best deals so you can spend less time shopping and more time riding.

Disclosure: Most of the links in our Velo listings are affiliate links and we may earn an affiliate commission for things you purchase through them. It costs you nothing more and supports the VELO team. Learn more.

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Retailer: Knog Black Friday Deals

Knog Blinder 900
Knog Blinder 900

Knog is offering 25% off sitewide on Black Friday. Great time to buy some lighting cheaply. The Blinder 900 was Will Tracy’s sensible choice for the best bike lights in 2025. You seem like a sensible person, check out the rest of their offering too.

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Retailer: Wahoo Black Friday Deals

Wahoo Kickr Move
Wahoo Kickr Move

Feel the potholes in the comfort of your own home. Wahoo has a solid selection of Black Friday deals, so be sure to check out the rest of the items now.

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Retailer: Jenson USA Black Friday Deals

Niner RLT 2-star
Niner RLT 2-star

More gravel, less costs. Check out the rest of Jenson’s Black Friday sales, there’s lots of good stuff!

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Retailer: Allied Cycle Works

Allied Alfa demo
Allied Alfa

Feels like the past in the best way possible. Allied doesn’t have a Black Friday sale per se, BUT they do have a huge demo sale. Great time to pick up a gently used bike at a great price.


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Retailer: Garmin Black Friday Deals

Garmin Edge 540
Edge 540

One computer to rule them all. For touchscreen fans, the Edge 840 is also on sale for $350 (23% OFF). Garmin has great deals on various other items in its range, so check out the full page at this retailer link.

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Retailer: Le Col Black Friday

Le Col Pro thermal bib shorts
Pro thermal bib shorts

Keep the important parts warm. Le Col is having a huge Black Friday sale with 40% off many items and an additional 20% off with code EXTRA20.

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Retailer: Roka Black Friday Deals

Roka Matador Air
Matador Air

Avoiding a bull may not help, but you will definitely see him in all conditions. Roka has up to 40% off its sunglasses (and prescription glasses) on Black Friday, so take a look at the site.


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Retailer: Silca Black Friday Deals

Silca Secret Chain Blend
Secret chain mix

Silca won’t tell you its secret blend of herbs and spices, but will give you a discount on it. Check out the rest of their Black Friday deals to find great discounts on some of their best products.

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Retailers: Cheap Black Friday deals for cyclists

Northwave Extreme GT4
Extreme GT 4

For those serious days in the saddle. For less demanding rides, check out the Mavic Cosmic Boa for $95 (35% OFF).

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Retailer: Sweet Protection Black Friday

Cute Protection Outrider Mips
Outrider Mips

Your precious brain could use some love too. Sweet Protection currently has tons of great deals on offer to protect what matters most: your wallet.

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Retailer: Velocio Black Friday Deals

Short film by the Velacio Foundation
Foundation Short

Velocio is offering 30% off almost all bestsellers on Black Friday. Plus, if you spend $500 or more, you’ll get an additional 5% off your order. Check out the final sale section and get an additional 15% off with code EXTRA15.

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Retailers: Specialized Black Friday deals

Specialized Allez Sprint Comp
Allez Sprint Comp

If you wear a less popular size, this Specialized sale is a goldmine. Check out the rest of their offering but be quick, inventory is low and getting smaller by the hour. It’s also worth taking a look at the equipment and accessories!

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Retailer: Osmo Black Friday Deals

Osmo Power fuel
Power fuel

Put some power into your fuel. It has a nice neutral flavor and can be added to anything to get the carbs and energy you need. Osmo has many of their great products available, so plan ahead.

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Retailer: Polar Black Friday Deals

Polar H10 heart rate sensor
Polar H10

Keep a close eye on these zones. Polar is giving us up to 40% off selected items for Black Friday. There are also many good watches there if you are a security guard.

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Retailer: Hunt Wheels Black Friday Deals

Hunt 4454 Aerodynamicist carbon wheelset
Aerodynamicist

With a name like that, you know they’re going to be fast. Use code BF-EXTRA10 for an additional 10% off your order.

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Retailer: Ergon Black Friday Deals

Ergon SMC Core saddle
SMC core saddle

Give your cheeks some love this winter. Ergon is offering 25% off select saddles with code BLACK at checkout.

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Retailer: Silca Black Friday Deals

Silca Pista floor pump
Pista floor pump

I told you Silca has some good stuff on offer. This pump is a classic.


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Retailers: Run Black Friday deals

Engineered minibar bag
Minibar bag

Lead Out offers huge discounts on bags and clothing. Stock up now. The Mini Bar Bag offers everything you want in a bar bag for any one-day adventure.

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Other notable offerings

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