New Delhi:

Tech billionaire Elon Musk has increased the prices of his premium subscription service (Premium+) for his X social media platform by a whopping 35 percent for both new and existing users in India, including in global markets.

Starting December 21, Premium users in India will have to pay Rs 1,750 per month – up from the current Rs 1,300, an increase of about 35 percent.

Similarly, the premium users in the country will have to pay Rs 18,300 annually as against the current Rs 13,600 (an increase of almost 35 percent).

This is the biggest price increase since the tech billionaire acquired the social media platform (formerly called Twitter) in 2022.

In India, the subscription price remains unchanged at Rs 243 for the basic tier and Rs 650 for the premium tier too.

In the US, the premium service costs $22 per month (was $16). The annual subscription cost has increased from $168 to $229.

“If you are an existing subscriber and your next billing cycle begins before January 20, 2025, you will be charged your current rate. otherwise, the new plan will begin your first billing cycle after that date,” X said.

According to the company, Premium is now completely ad-free and enables an uninterrupted browsing experience.

“This significant improvement is reflected in the new pricing. Premium subscribers enjoy higher priority support from @Premium, access to new features like Radar, and higher limits on our most advanced Grok AI models to ensure you’re always one step ahead,” the social media platform said.

“The higher prices allow us to invest more to make Premium better over time,” it continues.

X further explained that the company has “changed its revenue share model to reward content quality and engagement, not just ad views.”

“Your premium subscription fee contributes to this new, fairer system where creators’ revenue is tied to the total value they bring X, rather than ad impressions,” he added.

–IANS

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