X has significantly increased the price of its premium user subscription in several regions to increase the platform’s payouts for creators. The increase for Premium Plus went into effect on December 21, according to

Many European countries such as France, Germany and Spain are affected by a similar increase, with monthly prices increasing from €16 to €21. For monthly subscribers in Canada (currently paying $20), Australia ($26) and the UK (£16), prices will also increase to $26, $35 and £17 respectively. The higher prices apply immediately to new subscribers; existing users will keep their current tariffs until January 20th. The base subscription level of X remains unaffected.

The price changes for US subscribers represent the largest increase introduced since Elon Musk purchased the social media platform in 2022, “improving” the current user experience.

X also points to changes coming in October to the Premium Plus revenue share program Premium Plus subscribers also get priority user support, access to additional features like