Netflix is ​​betting big on NFL Christmas games and Beyoncé’s halftime show

Netflix is ​​betting big on NFL Christmas games and Beyoncé’s halftime show

Beyoncé is headlining an NFL halftime show on Christmas Day, lending her star power to a sporting event that Netflix hopes will assert its status as a player in live sports programming.

The Houston native and “Texas Hold ‘Em” singer, who has performed at the Super Bowl twice, will perform at halftime when the Houston Texans host the Baltimore Ravens. The game is scheduled to begin at 4:30 p.m. ET.

The Ravens-Texans matchup is one of two Christmas games on Netflix. The streaming giant also acquired the rights to show the earlier game between the Kansas City Chiefs and the host Pittsburgh Steelers – which opened with Mariah Carey singing “All I Want for Christmas Is You” in a prepared performance.

The NFL games are part of Netflix’s push into live sports, and the company likely hopes the entertainment portion will attract a broader viewership. The company has so far aired a celebrity golf tournament, a hot dog eating contest between Joey Chestnut and Takeru Kobayashi, and a tennis show Match between Rafael Nadal and Carlos Alcaraz and a boxing match between Mike Tyson and influencer boxer Logan Paul.

But things didn’t always go smoothly. The Tyson Paul game, which Netflix had been building huge anticipation for, was plagued by streaming issues that led to a wave of complaints from viewers.

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