Festive comedy A sudden fall from Christmas has secured key sales ahead of its Red Sea premiere in International Spectacular on Wednesday, December 11th.

The film was sold for distribution company VMI Worldwide in the Middle East (Phoenicia Pictures), Great Britain-Ireland (Signature), Portugal (Lusomundo), China Airlines (Century Carnival Movie), India, Pakistan and airlines outside China (PictureWorks) and Eastern Europe excluding Poland (Prorom Media-Trade), Greece and Cyprus (Spentzos) and CIS (VolgaFilm).

A sudden fall Of Christmas The film stars Danny DeVito, his daughter Lucy DeVito, Andie MacDowell and Wilmer Valderrama in the story of an American family in Italy in August celebrating one last Christmas before their parents separate.

“It’s a clear decision to show a Christmas film at a festival in Saudi Arabia, but that’s what makes our industry and this festival so great,” said Ameer Fawaz, CEO of Middle East distributor Phenicia, which negotiated the film’s festival slot.

The company will release the film in theaters in the region on December 19, followed by a digital rollout. “I feel very good about the wide release and perception of the film as it is a wholesome family film that can be enjoyed at all ages,” said Fawaz. “The performances of Danny DeVito and Andie MacDowell are second to none. Red Sea has welcomed a film that highlights Western customs and shows unity.”

“The film has resonated with buyers thanks to its heartwarming narrative and universal holiday appeal,” said Julie Paquit, sales manager, VMI Worldwide.

The film is produced by Stefano Bethlen and Guglielmo Marchetti for Notorious Pictures from Italy and Nik Bower for Riverstone Pictures from the UK.