Name: Air Jordan 1 Low OG x Travis Scott “Velvet Brown”
Coloring: Velvet Brown / Dark Mocha
Release date: December 20th
Sources of supply: Cactus Jack

Travis Scott has officially lifted the curtain on his latest Air Jordan 1 Low OG. The highly anticipated pickups are dipped in a “Velvet Brown/Dark Mocha” colorway and have been unveiled in a new commercial starring the rapper himself alongside Dennis Rodman.

The video takes us into “The Factory” by taking a rollercoaster car through the factory Charlie and the Chocolate Factory-inspired headquarters.

“Wait a minute, we’ve been making the craziest shoes for years,” Rodman says to the driver in the front seat, who heads off after spotting a golden ticket attached to the bottom of his new AJ1 shoes.

“Do you see this machine? Invented by Travis himself. Unique. Before your shoes went through this, they were pure chocolate. I bet you’ve never seen a shoe so cute.”

With a gigantic cactus in the middle, Rodman then explains to the driver how he harvests the chocolate from the cacti on site at the factory, before meeting La Flame himself. Scott stands at his desk, turns around, pats the driver and says, “Welcome to the factory.”

While the sneakers are expected to release today, they’re not yet live – marked “SOON” – on Cactus Jack’s website. In the meantime, check out the commercial above, get a closer look here, and stay tuned to Hypebeast for more updates on the release.