CAMBRIDGE, United Kingdom – Bango PLC (AIM: BGO), a technology company specializing in digital content monetization, has announced a partnership with Continente, Portugal’s leading retailer, to offer a Disney+ subscription promotion. This offer is intended to reward customer loyalty and enhance the shopping experience during the holiday season.

Continente, which operates over 350 stores in Portugal and serves more than 4 million families with its Cartão Continente loyalty card, is offering cardholders an exclusive Disney+ subscription discount and cashback. Customers can subscribe to Disney+ Standard with advertising for the first three months for €1.99 per month through the Cartão Continente app until December 31st. After this promotional period, the subscription costs €5.99 per month. Additionally, subscribers receive 30% cashback on their loyalty card, which can be used at all Continente stores and associated brands.

The integration of this offering is supported by Bangos Digital Vending Machine® (DVM™), a platform that enables businesses to efficiently launch subscription services. As demand for premium digital content grows, Bango’s solution facilitates the addition of subscription-based promotions to retailers’ loyalty programs to drive customer engagement and long-term loyalty.

Filipa Appleton, Head of Brand & Marketing at Continente, highlighted the initiative as evidence of the company’s commitment to providing valuable benefits for families and providing a unique offering in the grocery retail sector. Anil Malhotra, CMO at Bango, highlighted the importance of creating an ecosystem of subscription offerings to build lasting loyalty and the role of DVM™ in delivering these promotions seamlessly.

This collaboration reflects the ongoing trend of retailers leveraging digital content to enhance consumer offerings and the growing importance of subscription services in everyday life. The information about this partnership is based on a press release.

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