Longtime Milwaukee Brewers broadcaster Bob Uecker has died at age 90, the team announced Thursday.

Uecker had served as the Brewers’ radio announcer since 1971, a job that earned him a spot in the Baseball Hall of Fame in 2003 as the winner of the Ford C. Frick Award.

The Milwaukee native was so popular in his hometown that when the Brewers reached the National League Championship Series in 2018, the team let him throw out the first pitch for Game 1.

It is with broken hearts that we announce that Brewers icon and Baseball Hall of Famer Bob Uecker passed away today at the age of 90 pic.twitter.com/EJRBC8Cjj4

— Milwaukee Brewers (@Brewers) January 16, 2025

Uecker is probably best known for his role in the 1989 film “Major League”. Uecker played Cleveland Indians announcer Harry Doyle and had some of the film’s most memorable lines, such as “Juuuust a bit out.” He reprized the role for two sequels.

He also made a number of appearances on Johnny Carson’s “Tonight Show,” starred in the sitcom “Mr. Belvedere” of the 1980s and had a series of Miller Lite commercials in the 1970s and 1980s in which he was “Mr. Baseball” played, a nickname that stuck.

“The Tonight Shows and doing that was easy,” Uecker said in 2018 before his Game 1 pitch. “Doing play-by-play (was hard) because I was always thinking about my friends here in Milwaukee. Guys I grew up listening to the game, and here I am doing play-by-play, you know. And what did they think? That’s what I thought, what they thought of me.

In addition to his illustrious broadcasting career, Uecker played six seasons in the majors as a catcher for the Braves, Cardinals and Phillies. He was a .200 hitter in his career – his biggest hit was a home run against Sandy Koufax, a moment for which Uecker said he always apologized to the Los Angeles Dodgers Hall of Famer.

The Brewers honored him with two statues, one outside American Family Field and another in the back row of the terrace level, a nod to the old Miller Lite commercial in which he said, “I have to be in the front row!” as he was escorted to the back of a stadium.

The Associated Press contributed to this report.