SensorySoothe could be the ultimate anti-“Sad Beige Baby” technology.

Unveiled this week at CES 2025 in Las Vegas, SensorySoothe is the latest offering from children’s products maker Evenflo. It is the first car seat handle of its kind with built-in speakers and a color-changing light bar. It is intended to distract and calm small children when mom or dad are busy driving. It is also considered a new alternative to traditional car seat toys, which can turn into dangerous projectiles in a car accident.

Photo credit: Haley Henschel / Mashable

SensorySoothe will be available on some of the company’s premium car seats and travel strollers this February, and we were able to try out some of them at the ShowStoppers media presentation on Tuesday. Literally, they looked like the perfect places for one-baby raves.

Designed for premature infants and toddlers weighing three to 30 pounds, SensorySoothe seats and systems can be controlled via buttons on the device, voice commands or the Evenflo mobile app. The light bar has presets for different colors and effects to suit the infant’s preferences and stage of development. (As newborns, for example, we really only see red.) Evenflo product manager Matt Lewis told Mashable that the app can send parents push notifications to change a setting when their baby may have outgrown it. There is also an option for mood night light.

Photo credit: Haley Henschel / Mashable

As a 386-month-old, I liked the rainbow preset best—it made the car seats Evenflo demoed look like Razer Chroma gaming devices.

Parents can also select various preloaded sounds for the SensorySoothe to play, including white noise, lullabies, birdsong, and common children’s songs, which can be synced to the light bar’s patterns. (Spoiler: There is no such thing as a “baby shark.” You’re welcome.) Lewis said the speakers meet standard regulations for safe noise levels.

Photo credit: Haley Henschel / Mashable

The SensorySoothe runs on four AA batteries and should last 15 to 30 hours before needing new batteries – ideal for car journeys.

For parents who want to add one to their registry, SensorySoothe products start at $259 for a car seat and $649 for a travel system. Look for it at retailers like Babylist, Amazon, Target, and Walmart in a few weeks.