Cooper Kupp is apparently trying to change his tune for the playoffs as he debuted a new hairstyle before the Rams’ game against the Vikings on Monday night. During warmups, he showed off his braided hair, a look we’ve never seen from the star receiver before.

After a stretch in which he had just four catches for 53 yards in his last three games, perhaps he felt it was time to shake things up and get into “playoff clutch” mode change like we saw in 2021 when he set records and was named Super Bowl MVP.

What do you think of his new look?

Cooper Kupp changed his hairstyle for the playoffs 😤 pic.twitter.com/rZ3rr6HNnZ

— FanDuel Sportsbook (@FDSportsbook) January 14, 2025

Fans predictably had a lot of thoughts about Kupp’s interesting hairstyle.

Who wants to tell Cooper Kupp that he’s not with the Vikings? pic.twitter.com/oR6PPzvHIr

— Jakob Sanderson (@JakobSanderson) January 13, 2025

Cooper Kupp pic.twitter.com/EWWOtGkeDY

— JAKE ELLENBOGEN (@JKBOGEN) January 14, 2025

Cooper Kupp in the second quarter after collecting 8 catches for 112 yards and 2 tuddies #RamsHouse pic.twitter.com/saauVkd8Zw

– Healthy Rah😁 (@WTRrah) January 13, 2025

Viking Kupp racked up 300 yards and 18 receptions

— 🌋Ҡąɾì✫(PATS 13-4) (@rationalpatsfan) January 14, 2025