NBA team Dallas Mavericks have launched a streaming platform in collaboration with Endeavor Streaming and the NBA.

The streaming platform allows local fans to watch all games not exclusively broadcast on national television, along with exclusive footage, original on-demand content and highlights.

MavsTV is available on mobile, tablet and desktop web browsers or via the MavsTV app on connected devices, including tvOS, Android TV and Fire TV.

Future releases will be available for Roku, Samsung and LG TVs.

The streaming service costs either $14.99 per month or $99.99 for a season pass.

Club Maverick members are eligible for a free season pass through December 31st.

The service is provided by Softtek and is based on the NBA’s Next Gen integrated digital platform and Endeavor Streaming’s Vesper platform.

Endeavor Streaming also provides business growth and consulting services to support the Dallas Mavericks in their ambitions to attract new fans and grow the team’s audience.

Cynt Marshall, CEO of the Dallas Mavericks, said: “We are thrilled to partner with Endeavor Streaming and Softtek to bring a MavsTV streaming experience to all of our fans.” Our comprehensive content platform provides a one-stop shop for everything Mavs-related and allows fans to connect with our team on and off the field.”

Matt Starker, Chief Business Officer at Endeavor Streaming, added: “At Endeavor Streaming, we are honored to partner with the Dallas Mavericks on streaming technology and direct-to-consumer operations. As experts in helping real estate and direct-to-consumer services acquire, engage and grow their audiences, we see tremendous potential for the Mavericks and can’t wait to help them realize that potential.”

Blanca Treviño, President and CEO of Softtek, said: “At Softtek, we are passionate about redefining fan experiences through innovation. The MavsTV platform perfectly captures the essence of connection, bringing fans closer to their team than ever before. We are excited to play a part in making this groundbreaking platform a reality.”