Do they have a stake in the Packers QB's success?

Maybe you thought Jordan Love’s return to top form in the second half of the Green Bay Packers season was due to improved health, or receivers shortening their drops, or maybe just a bye coupled with one less schedule that was different than expected.

But you’d be missing out on a far more compelling explanation.

Toyotathon.

Some of the more hilarious circles of the Packers’ online discourse have highlighted the long-running car sales season as love’s time to shine. The idea started with a TikTok video produced by the account @kicks, which stated that Love’s stellar second half of 2023 was sparked by the November 15th to January 2nd sales period.

Why Toyotathon, you may ask? Why not? The event itself already holds a firm place in meme culture as a ubiquitous part of every holiday season.

Finally, Love is a spokesman for Bergstrom Automotive, the Neenah-based auto dealer with 32 dealerships throughout Wisconsin. It’s a company that has worked with Packers quarterbacks Brett Favre and Aaron Rodgers for more than 30 years and has a Toyota dealership in Oshkosh.

Before Toyotathon began last season, Love completed less than 59% of his passes last year, with 14 touchdowns and 10 interceptions. His season after that: 70% completion rate, 18 touchdowns and one interception.

It began abruptly on November 19th last year against the Los Angeles Chargers, when he threw for a season-best 322 yards with two touchdowns and no interceptions. This began a phase in which the Packers won six of their last eight games.

More:The Packers return to Detroit a year after the upset that put them in the playoffs

More:Tom Silverstein: Jordan Love’s injury helped the Packers discover their running game

There’s a little problem there. Arguably Love’s best game came against the Chicago Bears on January 7, days after the end of the Toyotathon, when he went 27 of 32 for 316 yards and two touchdowns. And the Toyota trucks were all at full price when Love posted a near-perfect passer rating, going 16-for-21 for 272 yards and three touchdowns in the playoffs against Dallas.

Breaking News

Dellupodisabato

Leave a Reply Cancel reply