Shares of eBay rose 12% on Wednesday Meta said it will allow some listings to be displayed on Facebook Marketplace, its popular platform that connects consumers for local item pickups and more.

eBay shares reached their highest level since November 2021.

The rollout will begin with a test in Germany, France and the United States, allowing buyers to view listings directly on the marketplace and complete the rest of their transactions on eBay, Meta said in a press release.

Meta’s move is an attempt to appease the European Commission, the European Union’s executive body, after the regulator fined the company 797 million euros ($821 million) in November for sharing its Marketplace product with the main Facebook app.

At the time, the Commission said that Meta and Facebook’s bundling of Marketplace could result in effectively “foreclosure” of competitors, given the platform’s distribution reach. Facebook has more than 3 billion users worldwide.

The Commission also stated that Meta imposes “unfair trading conditions” on other online classified advertising service providers that advertise on its platforms, in particular Facebook and Instagram. It added that these terms allow Meta to use data generated by other advertisers for the benefit of Marketplace.

Meta appealed the ruling at the time, saying it “ignored the realities of Europe’s thriving market for online classifieds services.”

“While we disagree with the European Commission’s decision on Facebook Marketplace and continue to appeal, we are working quickly and constructively to develop a solution that takes into account the issues raised,” the company said on Wednesday.

eBay touted the integration with Facebook Marketplace as a way for the e-commerce site to “increase visibility of our sellers’ listings on and off eBay as part of our strategy to engage buyers and strengthen customer loyalty.”

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