If you’ve ever been out and about with a fussy baby in tow, you know how stressful it can be when the crying doesn’t stop. Evenflo, maker of car seats and other baby gear, announced Wednesday a product designed to curb the chaos of those less than peaceful car rides.

Unveiled at CES 2025 in Las Vegas, Sensory Soothe is an app-connected feature built directly into the handle of the company’s latest premium standalone car seats and travel system strollers. You, the exhausted parent, launch the app and choose from a range of sounds and lights to entertain and hopefully calm your little passenger. You can also activate the smart grip using buttons on the device.

If you’re already on the highway and your little one loses his nerve, you can start Sensory Soothe using Siri and Google voice commands. An introductory video for the product shows a stressed-out mother saying, “Hey Siri, turn on the Sensory Soothe handle.” Your crying baby will instantly transform into a peaceful angel, but your progress may vary.

Sensory Soothe lets you mix sounds and lights to create new combinations tailored to your little one’s preferences – maybe a mobile mini disco will do the trick? Sounds include white noise, lullabies, birdsong and happy melodies.

Of course, it’s easy to load a car seat with toys, but Evenflo touts safety as one of the big benefits here.

“With built-in lights and sounds right on the car seat carry handle, parents don’t have to feel like they have to attach or add calming toys for their child that could become a potential hazard or projectiles in the event of an accident.” Sarah Haverstick, senior manager of safety advocacy and consumer services at Evenflo, said in a statement.

The smart grip is powered by four AA batteries, which Evenflo says provides more than 15 hours of battery life.

How much do sensory calming car seats cost?

Sensory Soothe car seats are suitable for premature babies and toddlers between 3 and 30 pounds, begin shipping in mid-February and are available at online retailers such as Babylist, Amazon, Target and Walmart. Sensory Soothe products will start at $259 for a car seat and $649 for a travel system, according to Mashable, although I know a few parents who will get wind of this product’s promise and probably say, “Take my money.” asked without further questions.

The Consumer Electronics Show runs until Friday and offers plenty of car gadgets for adults too. Dolby, for example, wants to turn your car into a home theater on wheels. If you think about it, today’s tech-savvy kids may be just as excited about it as their parents.