BSTN is no stranger to celebrating Air Jordan releases with extensive, creative campaigns, and in the store’s latest initiative, the company is collaborating with and FAT International to celebrate the Air Jordan 11 “Legend Blue.” In a campaign as icy as the shoe’s translucent outsole, the two brands have teamed up to create a custom Porsche 911 Dakar that reflects the sneaker’s iconic design while also featuring FC Bayern Munich star Leroy Sané. as the headliner of the campaign.

What’s notable is that BSTN is taking the Air Jordan 11 well beyond the basketball court. In collaboration with FAT International – a pioneering motorsports brand led by Ferdi Porsche – the campaign celebrates the sneaker’s ice blue details and checkerboard carbon fiber pattern through a bespoke paint job at the Dakar. The car’s design pays homage to Tinker Hatfield’s iconic 1996 creation, which debuted at the NBA All-Star Game and remains a cultural touchstone.

“I am very excited about this project. I’ve always been a big sneaker fan, so it’s a moment to be part of this campaign between a brand that has released some of my favorite shoes and my local store that grew up in Munich,” shared Ferdi Porsche in a comment Hypebeast added: “MJ is known for his love of racing and also cool cars – so I think FAT Jumpman is a thing!”

In a new twist, the collaboration will see the Porsche 911 Dakar take part in the 2025 ice race in Zell am See, Austria. The race takes place against the frosty backdrop of February’s winter wonderland, providing a stark contrast to the Air Jordan XI’s original, sunlit debut in Texas. For those interested in picking up a pair, the Air Jordan 11 “Legend Blue” is scheduled to release on December 14th at the BSTN stores in Munich, Hamburg and London as well as on the store’s official website.