Another example of Netflix’s strategy to broadcast premium sporting events live is the SVOD provider’s announcement that it has secured exclusive US rights to the FIFA Women’s World Cup for 2027 and 2031. This is the first time the quadrennial global sporting event will be streamed. Netflix will have rights in the US and Puerto Rico. The Netflix-FIFA pact covers all languages ​​and includes both English and Spanish TV shows.

After years of skipping premium live sporting events, Netflix’s announcement follows the live boxing match between Jake Paul and Mike Tyson on November 15th. The event became the most streamed sporting event ever with over 60 million households and 108 million viewers worldwide. Netflix will also exclusively stream the NFL live for the first time on Christmas Day. Additionally, Netflix will offer live streaming starting January 6th WWE Rawas part of a 10-year, $5 billion agreement.

Additionally, Netflix live-streamed a boxing match between Amanda Serrano and Katie Taylor last month. The game was shown in the United States and United Kingdom and was the most-watched professional women’s sporting event in U.S. history, with 74 million live viewers worldwide.

Ahead of live coverage of the tournament, Netflix will produce documentaries highlighting the world’s best players, their backgrounds and the growing popularity of women’s football. In the past, Netflix has streamed the documentary Under pressure: The US Women’s World Cup team It recorded the 2023 women’s teams’ attempt to score a three-pointer.

Also, Beckhamwas an Emmy-nominated documentary about the former football star. Other soccer-related documentaries from Netflix include: Captains of the world (in collaboration with FIFA), Neymar: Perfect chaos, Sunderland until I die, Boca Juniors confidential and upcoming documentaries about Vinícius Júnior and José Mourinho.

In a press release, FIFA President Gianni Infantino noted: “This is a milestone for sports media rights. As a major brand and new long-term partner of FIFA, Netflix has shown a very strong commitment to the growth of women’s football. This agreement sends a strong message about the true value of the FIFA Women’s World Cup and global women’s football. The collaboration between FIFA and Netflix makes this a truly historic day for broadcasting and women’s football. In addition to broadcasting the tournaments themselves, Netflix will play a key role in making the fascination of women’s football accessible to an audience of millions in the run-up to both finals, thereby further increasing its appeal.”

Female athletes have become household names as marketers invest more money, increasing the value of franchises. As a result, the Deloitte Technology, Media and Telecommunications report predicts that revenue from women’s elite sports worldwide will reach $1.3 billion in 2024, up over 300% from 2021 and breaking the mark for the first time exceeds $1 billion. There is no sign of this trend slowing down.

In a press release, Bela Bajaria, Netflix’s chief content officer, said: “Our record-breaking success with Amanda Serrano vs. Katie Taylor demonstrated the huge interest in women’s sports and live programming.” I have seen the fan base grow enormously for the FIFA Women’s World Cup has grown – from the electric atmosphere in France in 2019 to the incredible energy in Australia and New Zealand in 2023. Broadcasting this legendary tournament on Netflix is ​​not just about streaming Games – it’s about celebrating the players, culture and passion that are driving the rise of women’s sport around the world.”

For the first time, Brazil will host the FIFA Women’s World Cup. The 32-team, 64-game tournament will be played at venues in 12 cities. The tournament begins on June 24th and ends with the championship game on July 25th. The dates and host country of the 2031 FIFA Women’s World Cup will be announced at a later date.

The 2023 FIFA Women’s World Cup was won by Spain (against England). Team USA, the two-time defending champions, was eliminated in the round of 16. This was the earliest exclusion of a U.S. team from a Women’s World Cup. However, the USWNT returned with great success at the 2024 Summer Olympics in Paris, claiming a record fifth gold medal with a 1-0 win against Brazil.

This is the first time FIFA has separated media rights between the men’s and women’s tournaments. The 2023 Women’s World Cup aired on Fox Broadcasting and Telemundo and streamed on Peacock. Fox will broadcast the 2026 Men’s World Cup. The tournament is hosted by the USA, Mexico and Canada.