Fubo will no longer offer free trials of its streaming pay-TV service until at least the end of 2024, as the company pushes fans of sports, TV and movies to pay for one of several discounted subscriptions. The desk has learned.

Earlier this month, Fubo announced that it would be introducing a significant discount on its basic programming package called “Pro” as well as an advanced tier called “Elite” to drive interest in the streaming service during the holiday season.

In a newsletter sent to merchants that sell Fubo subscriptions through affiliate agreements, the company announced that it will temporarily stop offering free trials of its streaming service until at least the end of the year.

Instead, partners selling Fubo subscriptions are encouraged to highlight the company’s $30 per month discount, which brings the price of its “Pro” package down to $50 for the first month and its “Elite” package. Plan reduced to $60 for the first month. Both plans actually cost more when taxes and regional sports fees are taken into account, and the price increases after the first month to $80 per month plus taxes and fees for “Pro” and $90 per month plus taxes and fees for ” Elite”.

In addition to the two plans, Fubo also offers a “Latino” package that normally costs $32.99 per month. However, Fubo is offering a $23 discount on the first month of service if customers sign up during the holidays.

Fubo offers live broadcasts and cable channels from Fox Corporation (Fox, Fox News, Fox Sports 1), The Walt Disney Company (ABC, ESPN, FX, National Geographic), Paramount Global (CBS, Comedy Central, CBS Sports Network, MTV, Nickelodeon, BET), Comcast’s NBC Universal (NBC, Telemundo, CNBC, MSNBC, Bravo, USA Network) and others. The company stopped offering Warner Bros. Discovery (WBD) channels three years ago.

As of early November, Fubo said it had more than 1.61 million paid subscribers in North America.