In a strategic move to further solidify its presence in global sports, Google Pixel became the “official smartphone of the Australian Open.” This partnership marks Pixel’s entry into the world of professional tennis and joins its existing alliances with major players in basketball and football, including the giants NBA, NWSL, UEFA European Championship, Women’s Bundesliga and Premier League Liverpool and Arsenal.

Pixel’s AI takes center stage

Beyond just branding, Google is using this high-profile tennis partnership to showcase the capabilities of its Pixel smartphones. Four main features take the spotlight, with Gemini being the star of the show. These are the four headliners:

• Gemini: Pixel’s powerful AI chatbot, Gemini, helps tennis fans in a variety of ways. Gemini promises to improve fans’ overall experience, from instant answers about game schedules and nearby restaurants to natural, friendly conversations about the game.
• Circle to Search: This search tool allows users to easily identify and find information on anything that catches their eye. By simply taking a photo, participants can circle the desired item and let Circle to Search do the rest.
• Magic Eraser: The ever-popular Magic Eraser tool helps users remove unwanted distractions from their photos, ensuring those precious memories are captured perfectly.
• Magic Editor: Pixel’s AI-powered editing tools allow users to transform their Australian Open photos into share-worthy masterpieces.

The Google Pixel Studio: an immersive fan experience

To add another dimension to this partnership, Google created a real-life “Google Pixel Studio” at the Australian Open. This interactive space invites fans to experience the latest Pixel 9 Pro first-hand, capture action shots and experiment with AI editing features under the guidance of expert trainers.

Pixel Studio at the Australian Open | Image source: Google

A successful partnership for Google and the Australian Open

As the first of four Grand Slam tournaments, the Australian Open, which runs January 11-26, provides a global stage for Google to showcase the power and versatility of its Pixel smartphones. By targeting this famous sporting event, Google reaches a passionate and engaged audience. Not to mention, it’s a winning “serve” (pun intended) for both Google and the Australian Open.