Google has released its annual list of the most Googled terms, providing an interesting overview of the past year based on the causes of users’ searches.

And while most trends will be what you expect, it’s interesting to consider what caught people’s attention this year and why and how that might impact your future marketing efforts.

First of all, the list, available for “global” searches or by specific regions, shows the most Googled world events and people in 2024.

Yes, there are probably no surprises there, although it is interesting to note the relative popularity of sports in general searches compared to politicians in “people.” Presumably a lot of the interest in cricket comes from India, where cricket is practically a religion, but no particular cricketer has made it to the top five of the people list.

The broader impacts of climate change are also worth mentioning in the News listing.

Google also provides an overview of entertainment trends including songs, movies, TV shows, etc.

Although Diddy probably isn’t trendy with his music.

There are also the top trends in sports, gaming and more.

Interestingly, Google has also added a roundup of the most Hummed to Google songs of the year.

Google added Hum to search back in 2020, but it seems to be gaining more and more traction, with Google taking a moment to clarify how the functionality was used based on the songs on people’s minds this year of the people have established.

There is also a list of trending locations on Google Maps:

And another notable search trend:

“This year, people searched in new and more effortless ways. When people used lens And Circle to searchMost commonly it was used for translating, shopping, and identifying things. They also combined the term “use” with their visual search, using our multimodal technology to search for both text and images simultaneously, gaining a deeper understanding of what they were seeing or needing help with.”

The question always arises as to how many people actually use Google’s alternative search options over time, such as: B. voice search, and this provides additional insight into the actual adoption and use of alternative search methods.

It’s also worth noting that Google hasn’t released official data on voice search usage since 2016. At the time, it was reported that 20% of searches in the Google app were made using voice.

Google’s 2024 search trends overview also includes regional breakdowns and even more specific data for US users with insights for 200 US metropolitan areas.

It’s like a time capsule of what piqued our interest, and over time we’ll be able to use these Google lists to look back and understand the big themes of the day.

You can check out Google’s Year in Search hub Here.