Hawk Tuah Girl’s crypto team is out of answers after the disastrous meme coin bust

Hawk Tuah Girl’s crypto team is out of answers after the disastrous meme coin bust

Haliey Welch performs at SiriusXM Studios on July 31, 2024 in Los Angeles, California. - Photo credit: Michael Tullberg/Getty Images
Haliey Welch performs at SiriusXM Studios on July 31, 2024 in Los Angeles, California. – Photo credit: Michael Tullberg/Getty Images

Since becoming a viral star this summer thanks to a street interview in which she offered charmingly graphic sex advice, Haliey Welch, aka “Hawk Tuah Girl,” has launched a podcast and an animal rights organization, carving out a comfortable niche as an influencer created. Being more online has, of course, allowed her to maintain and capitalize on her fame, but it has also led to some strange endorsements – Welch regularly extols the greatness of X (formerly Twitter), its owner Elon Musk, and Tesla’s troubled Cybertruck. to give a handful of related examples.

Along the way, Welch is also involved in the world of cryptocurrency and Bitcoin mining, in which she has invested. For a woman who calls herself the “Queen of Memes,” it’s no surprise that she also owns Dogecoin, a so-called “meme coin” based on the iconic “Doge” meme of a Shiba Inu. (She bought it because of Musk’s enthusiasm for the meme and the asset, which has now given its name to his Department of Government Efficiency (DOGE), a commission he will appoint for President-elect Donald Trump.) Being a meme herself, It was perhaps inevitable that crypto entrepreneurs saw the opportunity to similarly leverage the Welch brand on a new coin. And so on Wednesday, she and a team of advisors launched $HAWK on the blockchain platform Solana, promising that it complies with securities laws and is certainly not a money grab.

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A day later, almost no one in the crypto industry believes it. Amid the high anticipation, the coin’s value exploded by 900 percent in its first trading session on Wednesday, pushing its market cap from $HAWK to nearly half a billion dollars. Then just as quickly, the price collapsed by about 95 percent, wiping out retail investors within hours. (The market cap has since recovered slightly to $28 million.) The allegations made the rounds, with many crypto watchers claiming that $HAWK was a pump-and-dump scheme or a rug pull – if Developers build up hype for developing a crypto project with money, only to liquidate their position and walk away, leaving others with worthless tokens.

Of particular interest as the meme coin crashed was alleged evidence that $HAWK insiders were dumping their shares for huge sums, and that some buyers known as “snipers” were quickly accumulating much of the available coins they would soon have dumped for immediate profit. A crypto wallet, as stated in the publication Cointelegraph found, was able to snag 17.5 percent of the offer and then sell it for $1.3 million in just 90 minutes. According to blockchain data analyst Bubblemaps, as of Wednesday afternoon, 96 percent of $HAWK was concentrated in a cluster of related wallets, indicating a high level of coordination in these transactions.

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