It’s to be expected that securing a performance from Beyoncé would come at a high price – but how high?

The 32-time Grammy winner, 43, made her highly anticipated NFL Christmas Gameday debut with an epic first-ever live performance of tracks from her latest album. Cowboy Carter.

When Beyoncé took the stage during halftime of the second game of the night between the Houston Texans and the Baltimore Ravens, Beyoncé roiled the field along with an ensemble of backup dancers — including her eldest daughter Blue Ivy Carter — and a marching band. She was also joined by Post Malone and Shaboozey, both of whom appear on the record, to deliver breathtaking renditions of “Levii’s Jeans” and “Sweet ★ Honey ★ Buckiin,” respectively.

In a pre-recorded intro, she rode a white horse through the stadium’s tunnels while singing “16 Carriages.” After the descent, she continued with a cover of The Beatles’ “Blackbird” and was accompanied by singers Tiera Kennedy, Tanner Adell, Reyna Roberts and Brittney Spencer.

The electrifying performance was produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment and is reportedly part of a $60 million three-project deal between Beyoncé and Netflix in 2019.

Her first project with the streamer was the 2019 concert film documentary Homecoming: A film by Beyoncéwhere she headlined the 2018 Coachella Valley Music and Arts Festival. The price for the first project was reportedly around $20 million diversity.

“If we believe that to be true, then that’s $20 million specifically for this (halftime) gig,” said Dan Ruchie, founder of Trapital, a company that provides insights into music and sports Andscape.

The Independent has reached out to Beyoncé’s rep and Netflix for comment.

Before the Ravens defeated the Texans 31-2, the Kansas City Chiefs defeated the Pittsburgh Steelers 29-10, maintaining their near-perfect record from 2024. Both games were broadcast live on Netflix for the first time as part of the recently signed three-year deal The streaming giant’s licensing agreement with the NFL to broadcast games on Christmas Day. The entire deal was worth a staggering $150 million.