Do you have a product physically in front of you that you can’t name? Are you trying to recreate an eye-catching outfit you’ve seen on social media? Enter Amazon Lens, a visual search tool that helps customers find exactly what they’re looking for quickly and easily. Learn all about this popular technology that’s no longer the best-kept secret when shopping on Amazon – we’ve seen a 76% increase in searches using Amazon Lens globally in the last year. There are three different ways to visually search the Amazon shop using the lens symbol in the search bar.

1. Search with images in your photo library

Do you have a picture or screenshot of something you would like to purchase? You do not have to describe the product, color or shape. Simply click the Lens icon in the search bar, tap Upload to access your camera roll, select the image you want to use, and Amazon Lens will show you similar items to yours in seconds Can buy on Amazon.

We recently introduced the “Circle to Search” feature, which allows you to circle the product you are looking for when the image contains multiple products.

Customers around the world are increasingly using their own photos to search with Amazon Lens – from recreating fashion looks to finding replacement parts to finding the exact match that catches your attention, Amazon Lens simplifies your shopping experience.

2. Click and shop using camera search

In addition to searching by images in your camera roll, Camera Search lets you take a photo while you’re on the go, watching TV, or reading a magazine, and let our visual search algorithms do the rest. For example, you saw a cool vase at your friend’s house but can’t remember where he bought it? Take a photo and find it on Amazon.

You can sort our wide selection of products by price, customer reviews, and fast, reliable delivery options, including millions of items with free next-day delivery for Prime members and same-day delivery on over a million items in more than 80 cities across the United States Kingdom (minimum order values ​​apply). You can also add text to your search after taking a photo to refine the results. For example, enter a specific brand or change the color of the product.

To find complementary items like a charger for your laptop or parts for your drill kit, take a photo of the device and add text (e.g. “charger”).

3. Use barcode scanning to find an exact match

If you already have an item in front of you that you like, barcode scanning is a quick and easy way to find an exact match on Amazon. With Barcode Scan you can compare prices and delivery options or restock products you have already purchased. If you click on the lens icon in the search bar, you will find a barcode option that allows you to easily scan any barcode and pull up the product – all without having to type anything and scroll to find the exact match . Barcode Scan already helps millions of customers worldwide find the items they are looking for.

We are always working to improve the shopping experience to make it easier for customers to find products and make informed purchasing decisions. Next time an image or item catches your eye, try Amazon Lens to seamlessly find exactly what you’re looking for.

Next, learn more about the great benefits included with your Prime membership.